US Nike Football

ADRIAN’S ALTER EGO

BrandonKap — Fri, 16 Oct 2009 17:48:02 GMT

When Adrian Peterson is in the zone, anything can happen. And that usually isn’t good news for his opponents. Check out “Alter Ego,” the amazing new TV spot featuring “All Day” and introducing Nike Pro Combat.

PRO COMBAT: GO ON THE OFFENSIVE

usnikefootball — Thu, 28 May 2009 17:43:53 GMT

Football gear usually has one of two purposes – help protect you better, or help you perform better – but rarely does a piece of gear do both. That’s what so remarkable about Nike’s new Pro Combat line of football gear. For the first time, a compression short is able to provide all the performance benefits you look for – things like sweat-wicking, targeted support and ergonomic design – with a level of protection that can stand up to the punishing nature of today’s game. What that means is that ball carriers now have a compression short that doesn’t have to sacrifice performance for protection, or vice versa.

From the first time you put on a pair of Pro Combat, you’ll know they’re a game changer. Every pad is positioned to allow for the maximum level of flexibility and movement, allowing you to cut and slash with complete freedom, and still squeeze through the smallest holes in the line. Pro Combat’s Dri-FIT fabric will also wick away moisture and provide exceptional air permeability, all while retaining a perfect fit and a supported, comfortable feel. To achieve superior protection, the shorts feature solid plastic plates that lock into dual-density EVA foam, the very latest in impact protection technology. There are also interlocking foam grids that add a second layer impact coverage.

Wear Pro Combat next time you take the gridiron and you’ll see – your lower body is going to stay cooler, dryer and more protected from the first snap to the final whistle, and you’re going to significantly reduce the amount of wear and tear on your hips and legs.

The season will be here before you know it. Time to get yourself ready for combat.

Shop Combat ->

Nike Pro Combat

usnikefootball — Mon, 12 Jan 2009 17:05:08 GMT

The BCS Championship isn’t decided in January. It begins on on dirt roads and trails or inside a field house at 6 AM on the previous winter’s bone-rattling mornings. It simmers on the practice turf and bleeds in the squat rack, the payoff measured in overloaded barbells and overturned tires all summer long.

For Nike, this year’s BCS Championship was 15 years in the making. A series of never-ending seasons spent pushing the limits of conventional wisdom, seeking the ultimate delivery system to provide athletes with an essential moisture-wicking performance layer.

But in 2009, the athletes who fight for the hardware are bigger, stronger, faster and more battle-ready than ever before. Today’s game of football is performance redefined.

“Athletes literally sacrifice their bodies to make plays,” explains Matt Park, Global Category Apparel Leader for Men’s Athletic Training.

The answer: Nike Pro Combat.

Sport-specific protective base layers that protect athletes in ways not seen before on the field – without sacrificing an ounce of performance. As Park says: “With Pro Combat, they don’t have to choose between protection and mobility.”

Translation: players can gear up without slowing down.

And last night in Miami, Nike Pro Combat stepped on to the field in the game’s biggest stage and emerged victorious. Featuring lightweight foam padding woven intricately into Dri-Fit short and shirts, the interlocking layers worked together to absorb and disperse impact.

“We applied every aspect of Nike technology to create something that we know no one else can,” said David Turner, Senior Innovation Designer for Pro Combat.

“Pro Combat is the ‘tip of the spear’ for Nike Pro,” Park said. “Athletes demanded it. Now they can see it on the field – and they’ll see the results for themselves.”
The most aggressive positioning in the market. The highest degree of technical superiority.
Last night was title time. And Nike Pro Combat was ready for battle.

Warming Up to the Cold in Green Bay

usnikefootball — Tue, 30 Dec 2008 13:37:41 GMT

They don’t call it the Frozen Tundra for nothing. What smoke stacks are to steam engines, icy turf is to Green Bay when the second season comes calling. On the field Aaron Rodgers calls home, the elements get down in a four-point stance.

“Growing up in Chico, CA, we might get some 40 degree weather toward the end of the (high school) season. But the worst we’d get is rainstorms. As a quarterback, the weather can be my worst enemy. It makes it difficult to grip the ball, to throw with accuracy. The cold, all by itself, is a pretty tough opponent.”

Commanding the huddle, barking out audibles at the line and executing in the mayhem that rages after each snap comes down to a few simple principles.

“The two most important things are keeping my core body temperature up and my hands warm. When it gets cold, the ball always feel slick – almost like it does when it’s wet. And it also hardens as the temperature drops, so I have to loosen my grip.”

When Mother Nature rears her ugly head, the battle starts long before kickoff.

“Sometimes, there just isn’t really much you can do. I like to go out early on game day, at least two hours before kickoff. I try to get used to the temperature, really feel the weather. I usually get in 30 to 40 throws to see what the air’s doing to the ball – if it’s making it slick, how long it takes my hands to warm up, etc.”

As the action heats up on the field and a player’s body fights to keep pace, the real battle exists between a player’s ears.

“A lot of it’s in your head. You just have to deal with it. For the most part, as long as I can keep my core temperature up and my hands warm, I know I’ll be fine. But if you let the cold mess with you, it’s easy to start having issues. You can’t make excuses.”

Playing football in the league’s version of Siberia presents unique equipment challenges. The tech experts in Nike’s testing labs help him stand up to Green Bay’s extreme forces of nature.

“Nike gear keeps me warm - and that’s really the most important thing. It’s not baggy or bulky, and yet it keeps the heat on my body. It fits tight enough without restricting any movement.”

Nike Cold Weather Gear exceeds the needs of the world’s best football players in the face of their most extreme temperature enemies.

“Nothing can top Chicago last year - not even the (NFC Championship) playoffs. In Chicago, we played in 40 mph winds. They said it was three degrees outside, but it felt like negative thirty. If the championship game was negative twenty-five, then Chicago felt even colder than that. I’ve played with guys who’ve worn equipment that’s given them all kinds of problems on the field - especially in the cold. But we’ve played in some of the most miserable conditions of my sports career, and with Nike I’ve never had any problems.”

Check Out Cold Weather Gear >>

What is the Proving Ground?

usnikefootball — Tue, 08 Jul 2008 21:07:12 GMT

Over 1300 pro players. 80 of the top college programs. Countless high schools across the country. When you’re the official gear and apparel supplier to the game’s best athletes, you have no choice but to provide the best product out there. And that means it has to be proven. At Nike, we develop performance football gear using real insights from athletes at every level of the game. We listen to what players want, and then create a product that’s tougher, lighter, warmer and more comfortable – a product that makes you better on the field. Every product Nike makes is thoroughly tested and evaluated – literally stretched, twisted, soaked, frozen, scratched, kicked and dragged through the mud – to ensure that it gives you every competitive advantage come game day. We hold our gear to the highest possible standard, we’re constantly seeking ways to improve it, and like the best football players we’re never satisfied. Because in the end, we know that if gear passes the test on our Proving Ground, it’ll be ready for yours. Leave Nothing.

Check out the cleat fit for an MVP.

usnikefootball — Thu, 03 Jul 2008 15:54:38 GMT

LT’s game is based on YouTube moments of magic.

Ankle-breaking jukes. Inhuman lateral explosion. Jaw-dropping athleticism that destroys even 9-men in the box.

Open-field mastery that puts him on a rapid-fire path to pay dirt.

For the tireless work LT puts into his record-breaking performance, he needs a shoe that can keep up. One that supports his insane cutting ability without constricting his foot – plus the lightweight comfort and feel of a sneaker.

We took it a step further, giving him forefoot support to burst into the open field while allowing his foot to flex naturally for the ultimate ride. We engineered the heel to follow suit, creating a free-flowing front-to-back chassis. So as LT carves up the turf, his cleat matches him stride for stride.

Combined with full length Zoom Air and a propulsion panel under the foot, the Air LT-D is geared for 360 degrees of performance.

Featuring a lightweight, flexible upper and lockdown performance elements, speed meets power. All in one cleat.

You ready to be someone? Check out a cleat fit for an MVP.