Nike Pro Combat

The BCS Championship isn’t decided in January. It begins on on dirt roads and trails or inside a field house at 6 AM on the previous winter’s bone-rattling mornings. It simmers on the practice turf and bleeds in the squat rack, the payoff measured in overloaded barbells and overturned tires all summer long.

For Nike, this year’s BCS Championship was 15 years in the making. A series of never-ending seasons spent pushing the limits of conventional wisdom, seeking the ultimate delivery system to provide athletes with an essential moisture-wicking performance layer.

But in 2009, the athletes who fight for the hardware are bigger, stronger, faster and more battle-ready than ever before. Today’s game of football is performance redefined.

“Athletes literally sacrifice their bodies to make plays,” explains Matt Park, Global Category Apparel Leader for Men’s Athletic Training.

The answer: Nike Pro Combat.

Sport-specific protective base layers that protect athletes in ways not seen before on the field – without sacrificing an ounce of performance. As Park says: “With Pro Combat, they don’t have to choose between protection and mobility.”

Translation: players can gear up without slowing down.

And last night in Miami, Nike Pro Combat stepped on to the field in the game’s biggest stage and emerged victorious. Featuring lightweight foam padding woven intricately into Dri-Fit short and shirts, the interlocking layers worked together to absorb and disperse impact.

“We applied every aspect of Nike technology to create something that we know no one else can,” said David Turner, Senior Innovation Designer for Pro Combat.

“Pro Combat is the ‘tip of the spear’ for Nike Pro,” Park said. “Athletes demanded it. Now they can see it on the field – and they’ll see the results for themselves.”
The most aggressive positioning in the market. The highest degree of technical superiority.
Last night was title time. And Nike Pro Combat was ready for battle.