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"Pacquiao. For the People" at the Nike Vault

Before and after the bell sounds, Pacquiao dedicates his fight to the 90 million people who walk into the ring with him. For his Los Angeles fans, it's no different. On April 29, Nike Sportswear celebrated the achievements of filipino boxer, Manny Pacquiao, at the Nike Vault in Downtown LA. The event comes one week prior to his fight in Las Vegas to not only celebrate the boxer but his fans as well. After a day of product launches, customization, old fight viewings and an EA Sports "Fight Night Champion" tournament, the day was completed with an appearance by Pacquiao. Fans lined up around ...

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Nike Sportswear on Hollywood and Vine

15 February 2011

Nike Sportswear on Hollywood and Vine
Los Fearless. Led by the game's best and infused with the spirit of Los Angeles, Los Fearless are the chosen elite: A squad who comes to defy, lives to dominate and plays to win. Check out Nike Sportswear on Hollywood and Vine during the best weekend in ...
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AF1 Neighborhood Pack

14 February 2011

AF1 Neighborhood Pack
With NBA All-Star Weekend coming to Los Angeles this week, Nike Sportswear created a set of AF1s appropriately dubbed, the Neighborhood Pack. The series of sneakers reflects three distinct areas in the Southern California area, East LA, Orange County, and Hollywood. The East LA AF1 ...
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"LA Destroyers" Art Exhibit

10 January 2011

On December 9, Nike Sportswear hosted the "LA Destroyers" exhibit in Los Angeles during downtown's monthly Art Walk. Curated by Erik Siador, the exhibit celebrated the ultimate sports lifestyle and the unique culture and diversity of the city. Eleven local artists created art inspired by ...
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MORE THAN A GAMECHANGER - DJ VICE

08 December 2010

MORE THAN A GAMECHANGER - DJ VICE
Eric Vice Lives: North Hollywood, CA DJ Sport: Running Photography by: Ja Tecson What are some childhood influences that made you into who you are today? 1580am KDAY radio, my older brother + sisters music tastes, friends What is your favorite sport? Why and how do they inspire you? ...
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MORE THAN A GAMECHANGER - FRANKIE GOMEZ

08 December 2010

MORE THAN A GAMECHANGER - FRANKIE GOMEZ
Frankie Gomez Lives: Lincoln Heights, CA Boxer Sport: Boxing Photography by: Ja Tecson What are some childhood influences that made you into who you are today? My coach, Ronnie Rivota, and my brother because they have always been hard on me to be the best. How does sport influence your ...
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