Nike Academy
January 29, 2010
ARTICLE- Nike partnered with the English Premier League to create The Nike Academy with the sole purpose of helping highly skilled and committed English Soccer athletes who haven’t quite made it into the PL ranks get over the hump and onto the pitch.
Each player was run through the SPARQ Soccer battery of tests and received a SPARQ Rating upon completion. With their Rating, every athlete held the truth in their hands – where they excel athletically, and where they need the most work. Training programs were developed for each player based on that truth, designed to maximize their strengths, minimize their weaknesses and make them better athletes.
Watch as John Goodman, Performance Director of the Nike Academy, and the athletes themselves talk about how SPARQ Testing and the SPARQ Rating and the significance of each in training and throughout the season.
Each player was run through the SPARQ Soccer battery of tests and received a SPARQ Rating upon completion. With their Rating, every athlete held the truth in their hands – where they excel athletically, and where they need the most work. Training programs were developed for each player based on that truth, designed to maximize their strengths, minimize their weaknesses and make them better athletes.
Watch as John Goodman, Performance Director of the Nike Academy, and the athletes themselves talk about how SPARQ Testing and the SPARQ Rating and the significance of each in training and throughout the season.
Tags: brand sparq, cat sparq, en US, region us, sport soccer, training balancestability, training corestrength, training flexibility, type brand, type interview
