Nike 6.0 Blog

Watch the Nike CHOSEN Trailer

EvanInstrument — Thu, 26 May 2011 05:04:27 GMT

On June 2 Julian Wilson, Kolohe Andino, Garrett Reynolds, Louie Vito and team will take the stage in the NIKE CHOSEN.

Watch the trailer above and RSVP on Facebook to see and exclusive view of the full "CHOSEN" commercial and tune in June 2nd to see how you and your crew can be chosen to live like a pro.

Choose the Nike 6.0 page for your country to get started:

Nike 6.0 Surf USA & Canada
Nike 6.0 BMX USA & Canada
Nike 6.0 Snow USA & Canada

Nike 6.0 Surf Australia

Nike 6.0 Snow Belgium

Nike 6.0 Surf Brasil

Nike 6.0 Surf Deutsch
Nike 6.0 Snow Deutsch

Nike 6.0 Snow Finland

Nike 6.0 Surf France
Nike 6.0 Snow France

Nike 6.0 Surf Italy
Nike 6.0 Snow Italy

Nike 6.0 Snow Nederland

Nike 6.0 Snow Norway

Nike 6.0 Surf Spain
Nike 6.0 Snow Spain

Nike 6.0 Snow Sweden

Nike 6.0 Surf UK
Nike 6.0 BMX UK
Nike 6.0 Snow UK

Watch the Nike CHOSEN BMX Trailer

EvanInstrument — Fri, 20 May 2011 02:51:03 GMT

On June 2 Garrett Reynolds, Dennis Enarson, Nigel Sylvester and team will take the stage in the NIKE CHOSEN.

Watch the trailer above and RSVP on Facebook to see an exclusive view of the full "CHOSEN" commercial and tune in June 2nd to see how you and your crew can be chosen to live like a pro.

Choose the Nike 6.0 page for your country to get started:

Nike 6.0 BMX USA & Canada

Nike 6.0 BMX UK

Nigel Sylvester Nonstop

Gronamo — Thu, 28 Apr 2011 17:04:35 GMT

If you want to catch a glimpse of Nigel Sylvester, keep your eyes trained on the best street spots around the globe. From Tokyo to London to NYC, Nigel is constantly on the move, racking up clips with a style that can't be matched. In this exclusive video, Nigel gives you a look at the life of a BMX street pro, and delivers some serious riding along the way.

Primo Moments

corynasorin — Thu, 05 Aug 2010 20:12:10 GMT

Primo Moments presented by NIKEiD went off in front of a full house at the 6.0 Motel No Tell in Huntington Beach. Nigel Sylvester, Dennis Enarson, Kai Barger, Kolohe Andino, Garrett Reynolds, Mason Aguirre, and Mike Spinner were drilled with questions from FUEL’s Catfish.

Each athlete gave us a little insight about their own "Primo Moment," showed off their custom Primos, and answered questions from the audience.

Two lucky winners designed their own pair of Primos with a little help from Dennis Enarson and Kai Barger.

The show wrapped up with a live performance by Thrice.

Want to make your own pair of Zoom Primo iDs? Customize your kicks here. And if you're fast enough, use this code PRIMO101123392 to receive your very own Primo iD's free of charge.

If you missed the live show, you can watch the rebroadcast.

Primo Moments Presented by NIKEiD

corynasorin — Wed, 04 Aug 2010 08:28:26 GMT

Tune into Primo Moments live Wednesday 8/4 at 3:30pm PST on the 6.0 Facebook page for your chance to interact with your favorite 6.0 athletes, such as Nigel Sylvester, Garrett Reynolds, Mason Aguirre, and MORE, plus a special guest performance by Thrice!

RSVP here to stay updated about the event.

And if you want to be part of the action just email us your customized Zoom Primo iD shoe. If your design is chosen, you¹ll be getting a call from Nigel, Garrett and Mason live during the webcast.

Here¹s what you have to do:
1. Create a Zoom Primo iD design - http://go.nike.com/0342494j
2. Click on SHARE, then EMAIL FRIEND
3. In the FROM box, put your e-mail, in the TO box put nikeid@nike.com
4. Put your name, date of birth, and phone number in the MESSAGE box, then hit send it
5. Check back at the NIKEiD Facebook Page for updates with the best designs of the day
6. Tune into Primo Moments, live on Wednesday August 4th @ 3:30pm PST and wait for your call!

Nigel Sylvester Builds His Custom Primo iD

corynasorin — Thu, 29 Jul 2010 18:01:04 GMT

Nike 6.0 launches its sixth installment of customizable products on NIKEiD with the Zoom Air Primo iD. The Primo was built from the ground up for performance customization and represents the next generation of action sports footwear.

The mantra behind the design of the Zoom Air Primo iD was: “Built for your ride.” This design and customization process represents the benefits of making your equipment work for you: The adaptation of your gear to fit your exact specifications. Similar to a custom-built surfboard, bicycle frame or any other type of hard goods built to your requirements, a dialed in Primo iD is like a fine-tuned piece of equipment made to assist you in your endless pursuit of action.

Nigel's Custom Primo:

Grey suede tip/heel/tongue
Grey mesh toe box and quarter
Solar red reflective swoosh, heel tab
Fat tongue cushioning / grey lace
Solar red collar lining
Cold wrap white with black stripe
White toe bumper /yellow outsole
Flex gum tread pattern
Personal ID- Left: Potent Right: Child

Build yours here.

Afro-Punk

Gronamo — Tue, 22 Jun 2010 18:38:07 GMT

Bad Brains, Mos Def and Nigel Sylvester are set to headline the 6th annual Afro-**** Festival when it returns to Brooklyn, June 26-27. The festival celebrates and unifies the cultural cornerstones of Afro-****: music, film, BMX, skate, and most importantly, the fiercely independent and influential individuals that are the lifeblood of the AP community. Afro-**** has featured an intensely diverse group of artists over the years, including The Noisettes (London), The Dirtbombs (Detroit), Saul Williams (Los Angeles), Ebony Bones (London), Pure **** (Philadelphia), Earl Greyhound (Brooklyn), The Apes (Washington DC), as well as trend-setting recent Grammy nominees Janelle Monae and Little Jackie.

To find all the details about the event, check out the site here. And, to see a dope-*** piece on Nigel's involvement with Afro-****, click here.