Mason Aguirre Builds His Custom Primo iD

16 December 2010 Tags: mason aguirre, nikeid, primo id, sticky
Nike 6.0 launches its sixth installment of customizable products on NIKEiD with the Zoom Air Primo iD. The Primo was built from the ground up for performance customization and represents the next generation of action sports footwear.

The mantra behind the design of the Zoom Air Primo iD was: “Built for your ride.” This design and customization process represents the benefits of making your equipment work for you: The adaptation of your gear to fit your exact specifications. Similar to a custom-built surfboard, bicycle frame or any other type of hard goods built to your requirements, a dialed in Primo iD is like a fine-tuned piece of equipment made to assist you in your endless pursuit of action.

Mason's Custom Primo:

  • Mega blue coated leather tip/heel/tongue
  • White mesh toe box and quarter
  • Black suede swoosh and heel tab
  • Black lace / collar lining / outsole
  • Fat tongue cushioning
  • Cupsole white
  • Grey toe bumper
  • Flex gum tread pattern

Check Mason's Video here
Build yours here.


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