6.0 DAYS OF STOKED’NESS

Nike 6.0 knows nothing stokes people out like action sports, which is why we partnered with Stoked Mentoring to help a group of at-risk youth experience the positive vibes of action sports with 6.0 Days of Stoked’ness, a six-part series of surf sessions fused with creative workshops at the Motel No Tell in San Clemente.

“Bringing the Stoked LA crew down to The Motel NoTell and beautiful San Clemente beaches, offered a chance for the Stoked experience to be heightened," said Zach Boon, Nike 6.0 Associate Brand Manger. Of course, it was great to see the kids ride waves on the three Saturdays, but my favorite part was really the Tuesday workshops. Seeing kids paint canvases and sublimate custom Ts with Madsteez, design shoes with Surfer magazine’s art director, and learn about photography with the best in the biz was something truly special to be able to help deliver to their experience. ”



The six-day curriculum included three Saturday sessions of surfing coupled with yoga and beach clean up. In the water, students were paired one-to one with a mentor, including professional surfers Veronica Kay and Daize Goodwin. Tuesday evening sessions centered around creative workshops, hosted by Surfer Magazine, which introduced the Stoked students to creativity as a life skill. Michael Noe, art director for Surfer Magazine, discussed how art, design, and surfing have guided his life and led NIKEiD customization sessions. For the final Tuesday evening, top surf-industry photographers took the group to beautiful Trestles to document the natural landscape in the midst of the toll-road controversy.

“It has been an absolute pleasure working with Nike 6.0 and the Motel No Tell crew," said<!--<a class="jive-link-adddocument" href="http://inside.nike.com/community-document-picker.jspa?communityID=&subject=if+supportFields">if supportFields</a>> CONTACT _Con-3CE019511135 \c \s \l <!<a class="jive-link-adddocument" href="http://inside.nike.com/community-document-picker.jspa?communityID=&subject=endif">endif</a>-->Phoebe Brauer<!--<a class="jive-link-adddocument" href="http://inside.nike.com/community-document-picker.jspa?communityID=&subject=if+supportFields">if supportFields</a>><!<a class="jive-link-adddocument" href="http://inside.nike.com/community-document-picker.jspa?communityID=&subject=endif">endif</a>-->, Program Manager Stoked Mentoring, Los Angeles. "Stoked LA’s surf program completely exceeded all expectations. Surfing new beaches, becoming part of a larger surf community, and all of the amazing workshops gave our kids a unique opportunity to explore themselves in the greater context of the action sports lifestyle. Our teens, mentors and volunteers were all blown away by this incredible experience.”

6.0 Days of Stoked’ness concluded on Saturday, Aug 29th with a lesson on the history of surfing in CA, hosted by the Surfing Heritage Foundation and a graduation BBQ at the Motel No Tell with all students, mentors, and volunteers present. Each student received an action sports starter pack, a pair of custom designed NIKEiD shoes and will continue communication with their assigned mentors, who volunteer for one year minimum.

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