Nike SPARQ Training Media Launch

What do you get when you put 75 high school students, some professional athletes, and bright green training equipment in one room? Well, it’s got to be the Nike SPARQ Training media launch!

I traveled to New York City to attend the launch of Nike’s new training program Nike SPARQ Training. SPARQ stands for Speed, Power, Agility, Reaction, and Quickness. It is intended to help athletes reach their full potential using training methods focused on dynamic movement / developing your core.

Nike held a media event where they invited high school students from the city to come try out the new program. All of the kids were wearing the brand new Air Zoom SPARQ TR Elite training shoes; which came in several really cool colors. SPARQ Master Trainer Tom Shaw was there to pump up the crowd and explain the mission behind the training. Then, Adrian Peterson and Amobi Okoye demonstrated each drill as well as coached the students through the course. They were so encouraging to all of the young athletes. Both players gave students tips on form and corrected them if a drill was being done wrong. It was awesome to see how passionate they were about Nike SPARQ Training.

Attending the press event really got me excited for Nike SPARQ Training. I knew I was going to get the chance to go through the drills myself, and I couldn’t wait to get started.