Niketown London's bootroom was not about football tonight. Or at least not about what transpires on the field. The store was closed but more open to the world than ever before as NIKE president and CEO Mark Parker, Bono and (NIKE)RED's Global Ambassador Didier Drogba announced their new campaign. Football stars Joe Cole, Lucas Neill, Marco Materazzi, Andrei Arshavin, Clint Dempsey, Seol Ki-Hyeon and Denilson joined Drogba to debut red laces that they all will wear on the field to show their support for (NIKE)RED, a humanitarian campaign designed to generate funds for organizations fighting t ...