The store was closed but more open to the world than ever before as NIKE president and CEO Mark Parker, Bono and (NIKE)RED's Global Ambassador Didier Drogba announced their new campaign.
Football stars Joe Cole, Lucas Neill, Marco Materazzi, Andrei Arshavin, Clint Dempsey, Seol Ki-Hyeon and Denilson joined Drogba to debut red laces that they all will wear on the field to show their support for (NIKE)RED, a humanitarian campaign designed to generate funds for organizations fighting the HIV/AIDS epidemic in Africa.
Drogba highlighted how important it was for him to be involved. His home nation, the Ivory Coast, has been decimated by AIDS, something he has witnessed first hand. He then pressed the media crowd, stressing how easy it is to save lives by supporting RED. There have been victories, and he wants to keep winning. By supporting the cause, Drogba knows he can.
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