“I wasn’t thinking about markets or fortunes. I was making better shoes a foot at a time.” - Bill Bowerman

A trailblazer in the art of shoemaking and a lover of all things running, Bill Bowerman was one of the most influential people in both competitive and recreational running. To honor the man behind the famous Swoosh, Nike created the Bowerman Series. What exactly does this series entail? Keep reading to learn more about the Bowerman Series.



When creating shoes, Bowerman adhered to three simple design principles. First, he wanted to make shoes light. Second, he had to find the best fit for the wearer. And finally, the shoes had to go the distance. Nike has adopted these principles and applied them to the eight running shoes that make up the Bowerman Series.

MAKE IT LIGHT
Bowerman wanted to make his shoes as light as possible, but there was a catch: he wanted them to be appropriately light. This meant that the shoe would be light enough to help an athlete run fast, but would not be so light that it would lead to injury. To ensure this principle is implemented today, Nike uses technology such as Natural Motion engineering in all Bowerman Series shoes.



FIND THE BEST FIT
Bowerman also set out to find the best fit possible for both men and women’s running shoes. If shoes fit just right, then they are going to feel great on everyone’s foot. Today, the designers on The Bowerman Series have taken it even further by specifically tailoring shoes to either men’s or women’s feet. By taking into account the unique shape of both men’s and women’s feet, the Bowerman Series of shoes ensure that everyone has the best fit possible in their running shoes.



GO THE DISTANCE
Finally, and perhaps most importantly, Bowerman wanted his shoes to go the distance, not just in mileage, but in reliability and durability. Year after year, runners came to count on the consistency of their favorite models. Bowerman built shoes that were durable and could withstand different terrains. On top of making sure these shoes can withstand the test of time, Nike has gone to great lengths to make sure that the Bowerman Series shoes are environmentally sustainable. With this in mind, the Bowerman Series strives to provide consistency in each new version of the shoes year after year.