Lace Up
29 January 2010
There are thousands of ways to wear the laces and even more things to do with them, but there's one way to help stop the spread of HIV/AIDS in Africa: lace up.
By wearing (NIKE) REDlaces on their feet (or hands, heads, arms, waist…) Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannavaro, along with Maria Sharapova and Kobe Bryant want to encourage fans globally to Lace Up Save Lives.
Join the must-win fight against AIDS in Africa.