WRITE THE FUTURE: #EndAIDS
21 June 2010
Today life saving medication exists but millions still can't afford it.
Watch how the power of a global movement can eliminate AIDS.
You've seen the future. Now write it.
Join the fight. #EndAids
http://www.nike.com/red
Write The Future - Full Length Version
20 June 2010
The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.
It's Never Too Late
03 June 2010
Most players don't have the opportunity to go for academy trials; some don't have the benefit of playing for a team from an early age.
But it didn't stop Didier Drogba aspiring to greatness.
From the make-shift car park pitches of his hometown, Abidjan, to the Parisian streets, football wa ...
You've Conquered England. Now the Wor ...
13 May 2010
29 league goals, 1 Premier League title. South Africa next….
Lace Up
29 January 2010
There are thousands of ways to wear the laces and even more things to do with them, but there's only one way to stop the spread of HIV/AIDS in Africa, and that is why the laces exist.
Crossing both borders and sports, a group of some of the finest athletes in the world have come together t ...
The Best of Africa
11 January 2010
Not every award is giving to the most deserved player, but its hard to argue with voters who elected Lace Up Save Lives lead ambassador Didier Drogba as Africa's best footballer.
Nominated by experts--Voted on my millions of fans around the globe--On
the eve of the continent's championship ...