Lace up. Save lives

On the pitch, Didier Drogba, Andrei Arshavin and Clint Dempsey are fierce rivals. But on 30th November, a day before World AIDS Day, they stood on the same side, amongst others to announce the partnership of Nike and RED in the battle against AIDS in Africa.

The Nike and (RED) concept is a simple one. We are inviting you to "Lace Up. Save Lives" by purchasing a pair of (NIKE)RED™ laces. One hundred percent of the profits from (NIKE)RED laces will be split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine for those living with HIV, and Nike football-based community initiatives that deliver education and understanding around HIV/AIDS prevention. With your help, this unique partnership will deliver programs that both medicate and educate the people of Africa.

To show their support for this meaningful cause, national football players Precious Emuejeraye, John Wilkinson, Hariss Harun and Indra Sahdan will also lace up in support of the campaign.

(NIKE)RED laces will be available December 1st at Nike Store locations and key retailers worldwide. Here in Singapore, the laces can be purchased at the Nike Flagship Store in Wisma Atria at SGD$7.00 per pair. Additional (NIKE)RED products will be introduced in the coming months.

Available at:
+Nike Wisma
+Nike Suntec City
+Nike Vivo City
+Nike Paragon
+Nike Changi Airport Terminal 2