Johannesburg Laces Up

Johannesburg's Life Center cuts a powerful silhouette on the city's skyline. And now it sends a powerful message: Lace Up Save Lives.

HIV/AIDS is one of South Africa's most serious health problems. When the globe's collective gaze falls upon the nation this June, there will be a great opportunity to use football as a platform to educate on HIV/AIDS. Beginning last year, Nike partnered with (RED) to help ensure that happens.

In Johannesburg alone, over 2 million people a day see the sky-scraper draped with Didier Drobga's image calling them into action: Lace Up Save Lives. Since the launch of the (NIKE)RED initiative last December, hundreds of South Africans have been tested for HIV through partner organizations, and many more have experienced awareness training.

Come the tournament, billions more will be watching. It's a chance at victory we can't pass up. Learn more about Lace Up Save Lives and join the fight against HIV/AIDS in Africa.