Teko Laces Up
04 May 2010
When Teko Modise takes the field on June 11th for the home team in his homeland of South Africa, the mind of the midfielder will be singularly focused on breaking down Mexico's back line. In doing so, he'll be wearing his (NIKE)RED laces.
With a global platform and the attention of billions, this summer Modise's laces will be a silent symbol that brings the battle against the HIV/AIDS epidemic to the forefront along with soccer.
In partnership with (RED), Nike's Lace Up Save Lives campaign aims to use soccer in order to raise funds and awareness for The Global Fund To Fight AIDS. Together wi ...
Johannesburg Laces Up
04 May 2010
Johannesburg's Life Center cuts a powerful silhouette on the city's skyline. And now it sends a powerful message: Lace Up Save Lives.
HIV/AIDS is one of South Africa's most serious health problems. When the globe's collective gaze falls upon the nation this June, there will be a great oppor ...
Corinthians and RED celebrate in Brazil
02 April 2010
With a 2-1 victory, Corinthians reaches 10 points and is the sole leader in its group in the Libertadores Cup. The more than 30 thousand faithful fans who watched the match at the Pacaembu stadium are overjoyed, as are millions across Brazil and abroad.
But tonight's match was celebrated al ...
Changing Lives Through Football Compe ...
30 March 2010
Lace Up Save Lives has shown the power of football to fight HIV/AIDS, and the lineup of Gamechangers has shown the power of football to affect social change on a range of issues from homelessness to health to education.
We know there are many more organizations out there changing lives thro ...
Milano laces up
17 March 2010
After the (NIKE)RED weekend with RED laces, RED goals and RED balls on Thursday will be Milan to become RED.
Nike organized and event into the store NIKEMILANO, Corso Buenos Aires 12, to give another contribution to the fight to AIDS in Africa. The protagonists will be the (NIKE)RED laces a ...
Leagues Go (NIKE)RED
10 March 2010
They send their champions into continental competitions against each other, but rarely do the biggest leagues of Europe get together for a common goal.
This weekend, the leagues of England, Spain, and Italy will introduce the special edition (NIKE) RED T90 Ascente ball in all home fixtures ...
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