Lace Up
30 January 2010
There are thousands of ways to wear the laces and even more things to do with them, but there's only one way to stop the spread of HIV/AIDS in Africa, and that is why the laces exist.
Crossing both borders and sports, a group of some of the finest athletes in the world have come together to raise awareness about Africa's AIDS pandemic.
Only education holds a longterm answer for halting the spread of AIDS, and by wearing NIKE(RED) laces on their feet (or hands, heads, arms, waist…) Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannav ...