NIkefootball India

Ronaldo’s Rebirth

ManishTilwani — Tue, 01 Sep 2009 03:06:39 GMT

All hands on deck and all eyes on one man. Every football fan in the world had a thought to Cristiano Ronaldo’s Spanish debut, and it would be understandable for even the consensus world player of the year to be a bit nervous. But if you tuned in for failure, you don’t know this coolest of competitors.

In the 35th minute, with the eyes of the world upon him, Ronaldo stepped to the penalty spot. A deep breadth, a swipe of a sleeve to catch the sweat from his face. Then no hesitation. A bullet barely caught on camera whizzed across the grass and passed the outstretched arms of a goal keeper who even guessed correctly, diving exactly where the ball had been. Past tense, had been. There was no stopping Ronaldo’s perfect penalty strike, and given the moment, perfect can’t pay it due justice.

Super studs, super traction

ManishTilwani — Thu, 26 Mar 2009 07:18:13 GMT

Get faster to the ball. Move faster with the ball.

The Superfly features a dual density stud system that shaves every last ounce of unnecessary material from your boot, so you can shave seconds off your running time. If you’re cutting sideways, or ploughing straight towards goal, the Superfly traction pattern gives you the support to stay standing while your opponents fall around you.

The Superfly: a hat-trick of innovations

ManishTilwani — Thu, 26 Mar 2009 07:10:36 GMT

Look out defenders, Mercurial Superfly is coming. And it’s fast. The fastest boot in football is built on three key innovations.

Flywire technology provides the greatest stability from the lightest materials. Ultra-efficient dual density studs, give total traction at defence-beating speeds. And a revolutionary 7-layer carbon-fibre outsole mixes speed, strength and flexibility to help you get behind any back four.

The developers behind the Superfly overhauled every inch of its design to give Nike players the weapon they need to strike the killer blow come match day. And because our products always start with the player, it was input from the likes of Cristiano Ronaldo, Didier Drogba, Alexandre Pato and Theo Walcott that made the Superfly the boot it is today.

Flywire: the Superfly’s secret weapon

ManishTilwani — Thu, 26 Mar 2009 07:01:58 GMT

You wouldn’t buy a sports car and pack the boot with lead. The same goes for a football boot. Modelled on the most economical of support structures, the Mercurial Superfly’s new Flywire design system is as efficient at load-bearing as the suspension bridge that inspired it.

With the lightest, strongest ever material between your feet and the ball, the featherweight Superfly combines killer touch with match-winning speed. Great news for forwards, terrible news for defenders.

Superfly goes global

ManishTilwani — Wed, 18 Mar 2009 08:53:01 GMT

It looked like Cristiano Ronaldo had dropped dynamite into his boots for the European debut of the Superfly last week. This weekend, it was the chance for elite players right across the continent to pull on the latest and lightest Mercurial boot, and show what they’ve got.

While CR7 was making it two in two with a textbook penalty at Old Trafford, Zlatan showed some Superfly magic of his own, bagging a brace at the San Siro to bring Inter Milan home at a canter.

If any more evidence was needed of the Superfly’s featherweight ferocity, Alexandre Pato once again did what he was born to do, notching a second half double on the way to a 5-1 Serie A drubbing.

With Didier Drogba, Robinho, Franck Ribery, Adriano, Gabriel Agbonlahor and Ben Arfa all donning the Superfly in the coming weeks, one things for certain: the business end of the season just got a whole lot tougher for defenders right around the world.

CR7 gets Wired for Speed

ManishTilwani — Fri, 13 Mar 2009 09:04:49 GMT

One sight that will send a chill down the spines of Europe’s best defenders – the world’s best player getting to grips with the world’s lightest boot.

Cristiano Ronaldo debuts the Mercurial Superfly as Man Utd look to reach the Quarter Finals of Europe’s elite club competition. But he won’t be alone. Zlatan Ibrahimovic will also be wielding his own Superfly.

Catch the Superfly tonight at Old Trafford.

Pre order yours now

Superfly’s Super Debut

ManishTilwani — Fri, 13 Mar 2009 08:59:31 GMT

A Premier League hat-trick in his brand new Mercurial Vapor IVs. A World-first Mercurial SL strike on the biggest of European nights. And now a soaring header in his very first competitive match wearing the new Mercurial Superfly boots. With a hat trick of debut goals in the last three incarnations of his favourite footwear, no one seems to know how to push their new boots to the limit quite like Cristiano Ronaldo.

CR7 knew the World’s gaze would be on him for Manchester United’s crunch match with Inter Milan, so it was no surprise when he rose to the occasion within the first five minutes to win the crucial corner that put the Red Devils’ noses in front. And with the second half only minutes old, Cristiano sent the United faithful into raptures – and the tie beyond doubt – with a clinical header from Wayne Rooney’s exquisite chipped pass.

As the Old Trafford scoreboard flashed 2:0, another message was being broadcast around the globe from the feet of the World Player of the Year: the Superfly has well and truly arrived.

CR7 vs Zlatan: Superfly Face-Off

ManishTilwani — Mon, 09 Mar 2009 09:09:09 GMT

The lightning-fast feet of Cristiano Ronaldo and Zlatan Ibrahimovic will light up one of the biggest games of the season as two of Europe’s elite clubs clash head-on.

And to give their game an injection of turf-burning speed, CR7 and Zlatan will be the first players in the world to wear the new Mercurial Superfly.

The boot is the product of obsessive design and development over the last 10 years of speed. Revolutionary Flywire technology at the heart of the Superfly make it even lighter and faster – giving both players deadly pace. Never before has the evolution of a boot been such big a part of an athlete’s onfield armoury.

With 15 goals each already this season, CR7 and Zlatan have a total of 30 strikes between them. And from the moment they lace up their Superflys for a double European debut, the race for number 31 is on.

It’s all on the line.

The History of Speed - The Mercurial SL

ManishTilwani — Mon, 09 Mar 2009 06:52:56 GMT

The designers and engineers at Nike HQ had done it before, and in 2004 they were asked to do it all over again. Their brief was as simple and as ambitious as ever: stop at nothing to create the fastest football boot the world had ever seen.

Four years later, the 100% carbon fibre Mercurial SL concept boot made its debut in Europe’s biggest club match, gracing the feet of Cristiano Ronaldo as he rose to head home Manchester United’s only goal in the European final of finals. Debuting the carbon fibre upper with a pink swoosh, Cristiano Ronaldo bagged his record-breaking 42nd goal of the season, helping his team to victory in Moscow.

A carbon fibre plate. An injection moulded outsole. A carbon fibre upper, hand-moulded in Italy. No corner was cut in the making of this boot, no expense spared. As CR7 showed on that memorable Moscow night, the only things getting trimmed were the hundredths of a second it takes the very best players to get to the ball, strike it, and run to their teammates to celebrate a hat trick of European titles.

The History of Speed - The Mercurial Vapor IV

ManishTilwani — Mon, 09 Mar 2009 06:44:28 GMT

It’s the first rule of working as a Nike designer: never believe those who say you can’t improve on perfection. After years of development work – and the input of Mercurial athletes from R9 himself to the latest brilliant Brazilian – the Mercurial Vapor IV is living proof that the definition of ‘perfect’ never stops changing.

When the seal was broken on Cristiano Ronaldo’s new shoebox in January 2008, you could hear the groans from defenders all over the world. The most in-form player on the planet was hard enough to stop, without adding a new weapon to his arsenal – and it took CR7 a mere 88 minutes to sear his orange peel Vapors into the fans’ memories with his first ever Manchester United hat trick. Five months and 20 goals later, CR7’s boots contained the first winger ever to win the European Golden Shoe, and the seventh consecutive Merc wearer to take the title of English Premier League top scorer.

Everyone knows a boot is only ever as good as the foot inside it. And with the likes of Ronaldo, Zlatan, Drogba, Robinho, Pato, Ribery, and Walcott, all donning the MVIV, it’s clear that this boot is as good as it gets.

The History of Speed - Mercurial Vapor III

ManishTilwani — Mon, 09 Mar 2009 06:39:12 GMT

The facts speak for themselves: the Mercurial Vapor III took speed to a whole new level. Sleek as a sports car. Equipped with the traction of high performance tyres, for full-throttled changes of direction. Aided by an anatomical heel lock to hold feet moving quicker than ever.

Once the Nike lab had finished with their new baby, the MVIII was a full 0.45m ahead of the average football boot at the end of a 10-metre course. That’s the stride of a defender, the lunge of a tackle – or the handspan of the keeper whose despairing dive is a fraction too late. As R9 proved at the biggest tournament of 2006, that’s the difference between the good and the all-time great.

In his third massive international performance of a career spanning 12 years, Brazil’s Ronaldo overtook every great goalscorer in the pantheon of football by notching his 13th, 14th and record-breaking 15th goal on the world’s biggest stage.

Call it genius, call it ruthlessness, call it sheer belief – whichever way you tag R9’s striking performance, it was just another example of his Mercurial essence.

The History of Speed - Mercurial Vapor II

ManishTilwani — Mon, 09 Mar 2009 06:30:32 GMT

If the first two incarnations of the Mercurial were all about R9, the Mercurial Vapor II was the boot that announced CR7’s arrival at the highest level. While the original ‘Phenomenon’ was routinely slotting home 20-odd goals a season in La Liga, his Portuguese namesake was setting the English Premier League alight in the same boots – and earning the right to wear Manchester United’s legendary number 7 shirt.

Grace, guile – and the all-important Mercurial ingredient – goals. All these qualities made the young star’s rise through the United ranks as quick as his lightning fast feet. By the time the fans’ votes for the World Special Young Player of the Year in of 2005 had been counted, their verdict was clear: a new star had been born. And his weapon of choice was the Mercurial Vapor II.

The History of Speed – Mercurial Vapor I

ManishTilwani — Mon, 09 Mar 2009 06:18:11 GMT

The original Mercurial caused the kind of stir a shark makes in a fish pond. And with its standard-bearer R9 still ruling the world four years later, the new Mercurial Vapor was the most highly anticipated boot ever to emerge from the Nike Lab – in time for the showpiece event of 2002.

With the world’s attention turned towards Korea and Japan, Terry Gilliam’s Cage Tournament ad offered the first glimpse of Ronaldo’s long-awaited new weapon – and sent chills down the spines of defenders who knew they were about to meet their match.

Never mind the eye-catching haircut – the gaze of the fans never shifted from R9’s feet as he laid down the tournament performance of his career. Eight goals in seven matches. A brace in the biggest final of all. And a record-breaking fifth world title brought safely back to Brazil. There was never any doubt whose name would come out of the envelope when the 2002 World Player of the Year was announced.

While the appreciation of R9’s fans was still echoing around the globe, a certain Cristiano Ronaldo was quietly building a reputation to match that of his Brazilian namesake. He pulled on his own pair of Mercurial Vapors to thump home his first ever Man Utd goal, laying down the warning that giving him a free kick on the edge of the box is like chalking up a free United goal on the scoreboard. It didn’t take long for opposition defences to sit up and take note.

The History of Speed – Mercurial Mark One

ManishTilwani — Mon, 09 Mar 2009 06:04:56 GMT

When our designers at Nike HQ first decided to pour their energy into developing the lightest boot in the world, there was only ever going to be one candidate to wear it. Brazil’s Ronaldo – the original ‘Phenomenon’. Winner of consecutive World Player of the Year awards in 1996 and 1997. Winner of the 1997 Ballon d’Or for Europe’s best player. Owner of a trophy cabinet so full of the game’s highest honours that it creaked under the strain of silverware. R9 was about to lend his talent, his vision and – most of all – his mind-blowing speed to developing the fastest boot of his generation.

Fast forward a few months, and the anticipation of the finished boot is too much even for the man himself. The official launch is still weeks away, but Ronaldo emerges from the lab with the very first Mercurial disguised as a Tiempo boot, wreaking havoc on Serie A defences before his opponents even know what hit them. As if that would have made a difference.

On French soil just a few weeks later, R9 uses the biggest stage in the world to announce the Mercurial’s official arrival. A ball drops 20 yards out. A foot flashes. The net bulges. And the marriage of the world’s greatest players and the world’s fastest boots has begun.

Wired for Speed – the Superfly lands

ManishTilwani — Sat, 28 Feb 2009 10:13:08 GMT

Cristiano Ronaldo, Old Trafford, the hush of an expectant crowd. All the familiar ingredients were in Manchester yesterday, but with one big difference: CR7 wasn’t playing. He was unveiling the latest and lightest installment in the Nike football boot dynasty – the Mercurial Superfly.

Here’s what the World Player of the Year, European Player of the Year and winner of the European Golden Shoe said about working with the Nike development team to bring his dream boot to life.

CR: “I give feedback about what I like best, what makes me feel good and things I’m accustomed to. Nike listens to my feedback and they improve the boots each time. This boot is very different to the one I’m using and I prefer these to my old boots. The Mercurial Vapor Superfly is much lighter and helps me attack faster.”.

And of all the boots out there, why is the Mercurial so special?

CR: “Since I was 16 or 17, I’ve always played with the Mercurial. These boots are very different to others – they’re much lighter, but I think the boots are perfect to play in. It is something very special to play with these boots because they are known for being fast. For people to associate speed with my style of play is flattering.”

When 76 000 fans pack Old Trafford on March 11, one thing’s for certain: with debut goals in both his Mercurial Vapor IV and Mercurial SL boots, the world will be watching the clock to see how long it takes CR7 to hit the scoresheet with his latest weapon.