Nike Football Great Britain

Always forward

DonJulio — Thu, 15 Oct 2009 14:20:37 GMT

After Brazil’s draw last night, they can look ahead to 2010.

Once they touch down in South Africa, there will only be one thing on their minds – progressing through to the final and lifting world football’s greatest prize.

Think they can do it?

Step up

DonJulio — Wed, 14 Oct 2009 14:06:08 GMT

Tonight, Gabby gets his first competitive start for England.

It’s his chance to prove his searing pace and clinical finishing can light up the biggest stage. To book a seat on the plane to South Africa next year. To transform potential into a first-team place.

Time to believe.

Two minutes

DonJulio — Mon, 12 Oct 2009 08:45:48 GMT

In what was to be a routine match against Malawi, the Elephants left their biggest names on the bench and found themselves down 1-0 in the 63rd minute.

Enter Didier Drogba.

Two minutes on the pitch and the Ivorian superstar equalized, sending his homeland into the finals for the second successive time.

Two minutes.

Make the Difference.

Speed kills

DonJulio — Mon, 05 Oct 2009 17:16:46 GMT

Strikers are judged on goals.

But on Sunday, Drogba demonstrated the importance of every area of a centre forward’s game.

His electric pace and storming power laid on the two goals that gave his team all three points and left them standing at the top of the league.

Ronaldo rewrites history

gareth.nettl — Fri, 25 Sep 2009 11:09:33 GMT

Didn’t take him long.

After just four games in the white of Madrid, Cristiano has stamped his name in the club’s record books. Last night he became the first player ever to score in all of his first four games for the club.

Who knows what he’ll do in the next 34.

Strike Fastest

gareth.nettl — Mon, 21 Sep 2009 17:31:02 GMT

Great players can Make the Difference almost immediately.

Within two minutes on Saturday, Ibrahimovic pulled off an audacious flick with the outside of his boot to spark a 5-2 rout of Atletico Madrid.

Zlatan doesn’t do tap-ins.

Stamp your name on the team sheet

gareth.nettl — Thu, 10 Sep 2009 11:27:02 GMT

When everyone's fighting for your position, there’s only one response – go on the pitch and make it yours.

Aaron Lennon showed last night he can be the difference on England's right flank. An explosive run to earn the penalty, an inch-perfect cross for the second, fiendishly quick feet for the third, going agonisingly close to his first international goal.

In 80 glorious minutes, Lennon made his claim for the position. Try taking it off him.

From Being the Difference, to Making the Difference

gareth.nettl — Tue, 08 Sep 2009 10:00:04 GMT

Last November, Arsenal striker Nicklas Bendtner was wearing his Pink Mercurial Vapors when he scored the decisive goal in their match against Dynamo Kiev. A substitution that was the Difference in the 88th minute, securing Arsenal's advance into the Quarter Finals of Europe's elite competition.

Bendtner, who also plays for the Danish National Team, has a hearty resolve off the pitch as well.

This week, Nicklas and Team Rynkeby – a cycling team that supports Børnecancerfonden, a charitable foundation for children diagnosed with cancer – will auction his Pink Mercurial Vapors on eBay. All proceeds will go directly to this organization.

Nicklas and his Arsenal teammates have visited child cancer patients throughout England several times, and he quickly became an advocate for this cause.

“Our visits have touched me deeply. It is so hard for the whole family when children are affected by a disease like this. Therefore, it is also incredibly admirable, when organizations such as Børnecancerfonden takes on the responsibility for helping children with cancer,” says Bendtner.

Three and easy

gareth.nettl — Thu, 27 Aug 2009 17:06:29 GMT

Three minutes. That’s all Arshavin took to Make the Difference last night. Bursting off the bench, he slotted home his first goal of the season to send Arsenal marching into the group stages of Europe’s elite club competition.

Zlatan to reign in Spain

gareth.nettl — Tue, 28 Jul 2009 10:10:51 GMT

Europe’s hottest striker has swapped Inter Milan for Barcelona.

Zlatan would improve any team in the world. Just imagine what he’ll do to the first ever team to achieve a Spanish treble.

Last season’s top scorer in Serie A, this season’s top scorer in La Liga?

Have your say on the Nike Football Facebook Page.

My expectations are greater than yours

gareth.nettl — Wed, 08 Jul 2009 15:14:14 GMT

Now that the world’s most expensive player has been unveiled before an 80,000-strong crowd, it’s on to business.

For every single screaming fan in the Bernabeu, that means just one thing - snatching the title from Barcelona.

The £80million man is ready to launch his latest bid for supremacy wearing new, personally tailored black Mercurial boots. Don’t bet against him.

Pre-order yours from NikeStore.com

Super studs, super traction

gareth.nettl — Thu, 02 Apr 2009 01:09:46 GMT

Get faster to the ball. Move faster with the ball.

The Superfly features a dual density stud system that shaves every last ounce of unnecessary material from your boot, so you can shave seconds off your running time. If you’re cutting sideways, or ploughing straight towards goal, the Superfly traction pattern gives you the support to stay standing while your opponents fall around you.

Flywire: the Superfly’s secret weapon

gareth.nettl — Thu, 02 Apr 2009 00:10:46 GMT

You wouldn’t buy a sports car and pack the boot with lead. The same goes for a football boot. Modelled on the most economical of support structures, the Mercurial Superfly’s new Flywire design system is as efficient at load-bearing as the suspension bridge that inspired it.

With the lightest, strongest ever material between your feet and the ball, the featherweight Superfly combines killer touch with match-winning speed. Great news for forwards, terrible news for defenders.

The Superfly: a hat-trick of innovations

gareth.nettl — Wed, 01 Apr 2009 21:12:50 GMT

Look out defenders, Mercurial Superfly is coming. And it’s fast. The fastest boot in football is built on three key innovations.

Flywire technology provides the greatest stability from the lightest materials. Ultra-efficient dual density studs, give total traction at defence-beating speeds. And a revolutionary 7-layer carbon-fibre outsole mixes speed, strength and flexibility to help you get behind any back four.

The developers behind the Superfly overhauled every inch of its design to give Nike players the weapon they need to strike the killer blow come match day. And because our products always start with the player, it was input from the likes of Cristiano Ronaldo, Didier Drogba, Alexandre Pato and Theo Walcott that made the Superfly the boot it is today.

The History of Speed - Mercurial SL

gareth.nettl — Fri, 06 Mar 2009 17:47:27 GMT

The designers and engineers at Nike HQ had done it before, and in 2004 they were asked to do it all over again. Their brief was as simple and as ambitious as ever: stop at nothing to create the fastest football boot the world had ever seen.

Four years later, the 100% carbon fibre Mercurial SL concept boot made its debut in Europe’s biggest club match, gracing the feet of Cristiano Ronaldo as he rose to head home Manchester United’s only goal in the European final of finals. Debuting the carbon fibre upper with a pink swoosh, Cristiano Ronaldo bagged his record-breaking 42nd goal of the season, helping his team to victory in Moscow.

A carbon fibre plate. An injection moulded outsole. A carbon fibre upper, hand-moulded in Italy. No corner was cut in the making of this boot, no expense spared. As CR7 showed on that memorable Moscow night, the only things getting trimmed were the hundredths of a second it takes the very best players to get to the ball, strike it, and run to their teammates to celebrate a hat trick of European titles.