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    <title>Nike Football Great Britain</title>
    <link>http://inside.nike.com/blogs/nikefootball-en_GB</link>
    <description>Nike Football Great Britain</description>
    <pubDate>Thu, 05 Nov 2009 08:31:28 GMT</pubDate>
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    <dc:date>2009-11-05T08:31:28Z</dc:date>
    <item>
      <title>Ignition point</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/11/05/ignition-point</link>
      <description>Sometimes the most important goal is not the winner.&lt;br /&gt;
&lt;br /&gt;
Six minutes left, 3-1 behind. All heads down. Except one. Scholes rose high to nod in the cross, instill belief in his team and ignite the comeback.&lt;br /&gt;
&lt;br /&gt;
Minutes later, they were level and through to the knockout stages of Europe’s premier club competition.&lt;br /&gt;
&lt;br /&gt;
&lt;a class="jive-link-external" href="http://www.nike.com/nikefootball/teams/man_utd?locale=en_GB"&gt;SEE THE MAN UTD PAGE&lt;/a&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">Manchester</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">United</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">scholes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">t90</category>
      <pubDate>Thu, 05 Nov 2009 08:29:19 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/11/05/ignition-point</guid>
      <dc:date>2009-11-05T08:29:19Z</dc:date>
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      <clearspace:dateToText>2 weeks, 2 days ago</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/ignition-point</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=21155</wfw:commentRss>
    </item>
    <item>
      <title>Rise above it</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/09/21/rise-above-it</link>
      <description>Sometimes, build-up threatens to overshadow the game.&lt;br /&gt;
&lt;br /&gt;
The rookie manager challenging his former master. The once-beloved player returning to face his former fans. The first genuine Manchester-wide title tussle for years.&lt;br /&gt;
&lt;br /&gt;
But amid a swirling cauldron of screaming fans, &lt;a class="jive-link-external" href="http://www.nike.com/nikefootball/teams/man_utd?locale=en_GB" target="_newWindow"&gt;Man Utd&lt;/a&gt; proved the benefit of keeping cool and playing the game, not the occasion.&lt;br /&gt;
&lt;br /&gt;
When all was done, the red half of Manchester walked off with their 61st Derby win.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">bellamy</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">fletcher</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">rooney</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">tevez</category>
      <pubDate>Mon, 21 Sep 2009 17:35:09 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/09/21/rise-above-it</guid>
      <dc:date>2009-09-21T17:35:09Z</dc:date>
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      <clearspace:dateToText>2 months, 1 day ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/rise-above-it</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=18548</wfw:commentRss>
    </item>
    <item>
      <title>More Milestones for Rooney</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/09/11/more-milestones-for-rooney</link>
      <description>For all the luck that plays into the game of football, it won’t alone take you to a championship. So sure, Wayne Rooney’s 25th goal for England, capping their 5-1 victory over Croatia on Saturday, was due in large part to a goal keeper’s blundered clearance, but lesser players would be caught off guard by the mistake without the controlled reflexes to do something with the gift. Not Rooney, whose 76th minute point-blank bullet came with the precision of a man taking no prisoners. It was his ninth goal in this qualifying campaign, a new record for England.&lt;br /&gt;
&lt;br /&gt;
With two games left to play, Rooney and co sit at the top of the group, and are already booked for South Africa. &lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">rooney</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">t90</category>
      <pubDate>Fri, 11 Sep 2009 10:22:58 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/09/11/more-milestones-for-rooney</guid>
      <dc:date>2009-09-11T10:22:58Z</dc:date>
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      <clearspace:dateToText>2 months, 1 week ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/more-milestones-for-rooney</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=18236</wfw:commentRss>
    </item>
    <item>
      <title>Master the ball</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/09/07/master-the-ball</link>
      <description>Great players want the ball. They demand it. Constantly. Any situation, no matter the pressure, no matter the occasion.&lt;br /&gt;
&lt;br /&gt;
Man Utd legend Brian McClair and Academy Coach John Cook talk about the importance of confidence in wanting the ball all the time. And there&amp;rsquo;s only one way to get it.&lt;br /&gt;
&lt;br /&gt;
24-7 football.&lt;br /&gt;
&lt;br /&gt;
The last week of training on Facebook starts today. &lt;a class="jive-link-external" href="http://www.facebook.com/note.php?note_id=115170092669&amp;#38;id=51212153078&amp;#38;ref=mf" target="_newWindow"&gt;Get involved&lt;/a&gt;.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">training</category>
      <pubDate>Mon, 07 Sep 2009 13:34:07 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/09/07/master-the-ball</guid>
      <dc:date>2009-09-07T13:34:07Z</dc:date>
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        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/45080/384x216.jpg" />
      </media:content>
      <clearspace:dateToText>2 months, 2 weeks ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
      <clearspace:featureVideo>20e2d88633e37113a393016f794cbd2b_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/master-the-ball</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=18011</wfw:commentRss>
    </item>
    <item>
      <title>Make The Difference - Wayne Rooney</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/09/05/make-the-difference-wayne-rooney</link>
      <description>&lt;p /&gt;
&lt;p /&gt;
You could stop at enough.&lt;br /&gt;
Just another name on the teamsheet.&lt;br /&gt;
Happy just to turn up. &lt;br /&gt;
&lt;br /&gt;
Or you could become their worst nightmare.&lt;br /&gt;
&lt;br /&gt;
The one who turns a game in an instant.&lt;br /&gt;
Sees the pass no-one else sees.&lt;br /&gt;
Turns desperate defence into decisive attack.&lt;br /&gt;
&lt;br /&gt;
Be the one that they worry about days before kick-off.&lt;br /&gt;
Who blurs the line between hate and respect.&lt;br /&gt;
Who can never be stopped,&lt;br /&gt;
Only feared.&lt;br /&gt;
&lt;br /&gt;
&lt;a class="jive-link-external" href="http://www.facebook.com/note.php?note_id=115170092669" target="_newWindow"&gt;Train for The Difference on Facebook&lt;/a&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">make_the_difference</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">rooney</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">training</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">video</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">wanye</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">wayne_rooney</category>
      <pubDate>Sat, 05 Sep 2009 09:24:23 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/09/05/make-the-difference-wayne-rooney</guid>
      <dc:date>2009-09-05T09:24:23Z</dc:date>
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      <clearspace:dateToText>4 weeks, 1 day ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
      <clearspace:featureVideo>1568351e1bc5f2777a97fd9b0c854785_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/make-the-difference-wayne-rooney</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=17210</wfw:commentRss>
    </item>
    <item>
      <title>Better than a Derby</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/09/01/better-than-a-derby</link>
      <description>Back and forth action featuring the precise passing of Arsenal and the muscled management of Manchester United. Fans got what they asked for in the first meeting of the season for two English powerhouses.&lt;br /&gt;
&lt;br /&gt;
A long range strike from Andrei Arshavin, Arsenal&amp;rsquo;s newest all star, finds the top corner, powering through the keeper&amp;rsquo;s hand to start the scoring. A solid penalty from Wayne Rooney, Manchester&amp;rsquo;s now unquestioned &lt;a class="jive-link-blogpost" href="http://inside.nike.com/blogs/nikefootball-en__EMEA/2009/08/12/make-the-difference"&gt;offensive leader&lt;/a&gt;, brought the match even. It was edge of your seat madness for 90 minutes.&lt;br /&gt;
&lt;br /&gt;
United took the lead with their second goal in a 5-minute span, which sealed the home victory for Rooney and crew, and left Arsenal forced to look forward. The rematch in London, exactly 5 months from now, will again put the players in the pressure cooker, right where the fans want them, with a much better idea of how the league table is shaking out. January 30th can&amp;rsquo;t come soon enough.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;img src="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-17742-44365/9X4F0957_inline.JPG" alt="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-17742-44365/9X4F0957_inline.JPG" class="jive-image"  /&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;img src="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-17742-44366/9X4F0991_inline.JPG" alt="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-17742-44366/9X4F0991_inline.JPG" class="jive-image"  /&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;img src="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-17742-44367/9X4F0273_inline.JPG" alt="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-17742-44367/9X4F0273_inline.JPG" class="jive-image"  /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">arsenal</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">rooney</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">t90</category>
      <pubDate>Tue, 01 Sep 2009 08:01:30 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/09/01/better-than-a-derby</guid>
      <dc:date>2009-09-01T08:01:30Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/44364/384X216.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/44364/384X216.jpg" />
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      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/44363/908x510.jpg" />
      <clearspace:dateToText>2 months, 2 weeks ago</clearspace:dateToText>
      <clearspace:replyCount>5</clearspace:replyCount>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/better-than-a-derby</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=17742</wfw:commentRss>
    </item>
    <item>
      <title>Feared Far and Wide</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/07/29/feared-far-and-wide</link>
      <description>Black, brooding and with a V for victory slashed across its chest, Man U’s new strip has been engineered to inspire the away win – before a ball’s even been kicked. &lt;br /&gt;
&lt;br /&gt;
Like the home strip, this kit is rooted in a century of history, with elements taken from the very first Old Trafford season of 1909/1910. It’s been designed to intimidate, with a blue chevron; black shirt, shorts and socks; and ‘The Theatre of Dreams Since 1910’ woven onto the inside label. It’s dark, menacing, and readies the team for another electrifying season.&lt;br /&gt;
&lt;br /&gt;
Get yours &lt;a class="jive-link-external" href="http://store.nike.com/index.jsp?sitesrc=EMFC_b&amp;#38;ref=http://www.nikefootball.com#l=shop,pwp,c-300/hf-4294966241/t-Manchester_United" target="_newWindow"&gt;here&lt;/a&gt; &lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">clubreplicas</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">products</category>
      <pubDate>Wed, 29 Jul 2009 08:00:00 GMT</pubDate>
      <author>DonJulio</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/07/29/feared-far-and-wide</guid>
      <dc:date>2009-07-29T08:00:00Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/42814/20090729_feared.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/42814/20090729_feared.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/39642/Man_U_away_908x510.jpg" />
      <clearspace:dateToText>3 months, 3 days ago</clearspace:dateToText>
      <clearspace:eventDate>Tue, 28 Jul 2009 13:00:09 GMT</clearspace:eventDate>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/feared-far-and-wide</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=16246</wfw:commentRss>
    </item>
    <item>
      <title>Fit for Champions</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/06/30/fit-for-champions</link>
      <description>No club intimidates like Manchester United. The new home strip 2009/10 is designed to do exactly that, as well as celebrate the Old Trafford ground&amp;rsquo;s centenary year.&lt;br /&gt;
&lt;br /&gt;
The kit echoes the strip from the very first Old Trafford season: 1909/1910. A black chevron slices across the shirt&amp;rsquo;s red chest. The club&amp;rsquo;s red devil dances on the waistband of the white shorts. And inside, the label reads &amp;lsquo;The Theatre of Dreams Since 1910&amp;rsquo;. An iconic strip ready for another legendary football season.&lt;br /&gt;
&lt;br /&gt;
&lt;a class="jive-link-external" href="http://store.nike.com/index.jsp?sitesrc=EMFC&amp;#38;ref_R=http://www.nikefootball.com#l=shop,pwp,c-300/hf-4294966241/t-Manchester_United"&gt;Get yours at NikeStore now&lt;/a&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;img src="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-15204-36396/Man_U_home_product.jpg" alt="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-15204-36396/Man_U_home_product.jpg" class="jive-image"  /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">clubreplicas</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <pubDate>Tue, 30 Jun 2009 10:30:17 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/06/30/fit-for-champions</guid>
      <dc:date>2009-06-30T10:30:17Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/36395/Man_U_home_300x225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/36395/Man_U_home_300x225.jpg" />
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      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/36394/Man_U_home_908x510.jpg" />
      <clearspace:dateToText>3 months, 2 weeks ago</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/fit-for-champions</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=15204</wfw:commentRss>
    </item>
    <item>
      <title>The fight-back starts here</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/05/27/the-fightback-starts-here</link>
      <description>Prepare for redemption, prepare for a second chance, prepare for next season.&lt;br /&gt;
Relentless we march.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <pubDate>Wed, 27 May 2009 21:12:42 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/05/27/the-fightback-starts-here</guid>
      <dc:date>2009-05-27T21:12:42Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/32940/CL_300x225_001.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/32940/CL_300x225_001.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/32939/CL_908x510_001.jpg" />
      <clearspace:dateToText>3 months, 5 days ago</clearspace:dateToText>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/the-fightback-starts-here</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=14531</wfw:commentRss>
    </item>
    <item>
      <title>Relentless We March</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/05/15/relentless-we-march</link>
      <description>Always one more. One more point needed, one more result to nail, one more title earned in sweat. And then one more final to own, one more stage to dominate, one more cup to lift. &lt;br /&gt;
&lt;br /&gt;
What&amp;rsquo;s one more to a reigning champion? Everything.   &lt;br /&gt;
&lt;br /&gt;
Own a limited edition part of history &amp;ndash; exclusively available at &lt;a class="jive-link-external" href="http://store.nike.com/index.jsp?country=GB&amp;#38;lang_locale=en_GB#l=shop,pwp,c-300/hf-4294966069/t-Manchester_United"&gt;NikeStore.com&lt;/a&gt;.&lt;br /&gt;
&lt;p /&gt;
&lt;br /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">c_ronaldo</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">clubreplicas</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">products</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">rooney</category>
      <pubDate>Fri, 15 May 2009 15:38:05 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/05/15/relentless-we-march</guid>
      <dc:date>2009-05-15T15:38:05Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/30327/300x250_01.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/30327/300x250_01.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/30325/908x510_01.jpg" />
      <clearspace:dateToText>6 months, 1 week ago</clearspace:dateToText>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/relentless-we-march</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=13376</wfw:commentRss>
    </item>
    <item>
      <title>Old rivals, new battle</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/04/29/old-rivals-new-battle</link>
      <description>When Man Utd meet Arsenal for the first time in Europe&amp;rsquo;s elite club competition, it&amp;rsquo;s down to one player to step up and take centre stage.&lt;br /&gt;
&lt;br /&gt;
Who&amp;rsquo;s going to make a name for themselves?&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">arsenal</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">c_ronaldo</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">fabregas</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">rooney</category>
      <pubDate>Wed, 29 Apr 2009 17:31:17 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/04/29/old-rivals-new-battle</guid>
      <dc:date>2009-04-29T17:31:17Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/28818/300x225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/28818/300x225.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/28822/large.jpg" />
      <clearspace:dateToText>6 months, 3 weeks ago</clearspace:dateToText>
      <clearspace:replyCount>12</clearspace:replyCount>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/old-rivals-new-battle</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=12868</wfw:commentRss>
    </item>
    <item>
      <title>The History of Speed - Mercurial Vapor IV</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/03/06/the-history-of-speed-mercurial-vapor-iv</link>
      <description>It&amp;rsquo;s the first rule of working as a Nike designer: never believe those who say you can&amp;rsquo;t improve on perfection. After years of development work &amp;ndash; and the input of Mercurial athletes from R9 himself to the latest &lt;a class="jive-link-external" href="http://www.youtube.com/watch?v=W62EV5L0y2c&amp;#38;feature=channel_page" target="_newWindow"&gt;brilliant Brazilian&lt;/a&gt; &amp;ndash; the Mercurial Vapor IV is living proof that the definition of &amp;lsquo;perfect&amp;rsquo; never stops changing.&lt;br /&gt;
&lt;br /&gt;
&lt;img src="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-11349-23961/1.jpg" alt="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-11349-23961/1.jpg" class="jive-image"  /&gt;  &lt;br /&gt;
&lt;p /&gt;
When the seal was broken on Cristiano Ronaldo&amp;rsquo;s new shoebox in January 2008, you could hear the groans from defenders all over the world. The most in-form player on the planet was hard enough to stop, without adding a new weapon to his arsenal &amp;ndash; and it took CR7 a mere 88 minutes to sear his orange peel Vapors into the fans&amp;rsquo; memories with his first ever &lt;a class="jive-link-external" href="http://www.youtube.com/watch?v=GSpKk_8Ye3s" target="_newWindow"&gt;Manchester United hat-trick&lt;/a&gt;. Five months and 20 goals later, CR7&amp;rsquo;s boots contained the first winger ever to win the European Golden Shoe, and the seventh consecutive Mercurial wearer to take the title of English Premier League top scorer.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;img src="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-11349-23962/2.jpg" alt="http://inside.nike.com/servlet/JiveServlet/downloadImage/38-11349-23962/2.jpg" class="jive-image"  /&gt; &lt;br /&gt;
&lt;br /&gt;
Everyone knows a boot is only ever as good as the foot inside it. And with the likes of &lt;a class="jive-link-external" href="http://inside.nike.com/blogs/nikefootball-en_GB/tags/ronaldo"&gt;Ronaldo&lt;/a&gt;, &lt;a class="jive-link-external" href="http://inside.nike.com/blogs/nikefootball-en_GB/tags/zlatan"&gt;Zlatan&lt;/a&gt;, &lt;a class="jive-link-external" href="http://inside.nike.com/blogs/nikefootball-en_GB/tags/robinho"&gt;Robinho&lt;/a&gt;, &lt;a class="jive-link-blogpost" href="http://inside.nike.com/blogs/nikefootball-en_GB/2008/02/26/the-next-brilliant-brazilian"&gt;Pato&lt;/a&gt; and &lt;a class="jive-link-external" href="http://inside.nike.com/blogs/nikefootball-en_GB/tags/ribery"&gt;Ribery&lt;/a&gt; all donning the MVIV, it&amp;rsquo;s clear that this boot is as good as it gets.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">c_ronaldo</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">mercurial</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">products</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">superfly_history</category>
      <pubDate>Fri, 06 Mar 2009 17:24:53 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/03/06/the-history-of-speed-mercurial-vapor-iv</guid>
      <dc:date>2009-03-06T17:24:53Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/23960/Mercurial_story_300x225_2008.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/23960/Mercurial_story_300x225_2008.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/23959/Mercurial_story_908x510_2008_EN.jpg" />
      <clearspace:dateToText>8 months, 2 weeks ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/the-history-of-speed-mercurial-vapor-iv</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=11349</wfw:commentRss>
    </item>
    <item>
      <title>CR7 vs Zlatan: Superfly Face Off</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/03/05/cr7-vs-zlatan-superfly-face-off</link>
      <description>The lightning-fast feet of Cristiano Ronaldo and Zlatan Ibrahimovic will light up one of the biggest games of the season as two of Europe&amp;rsquo;s elite clubs clash head-on.&lt;br /&gt;
&lt;br /&gt;
And to give their game an injection of turf-burning speed, CR7 and Zlatan will be the first players in the world to wear the new Mercurial Superfly.&lt;br /&gt;
&lt;br /&gt;
The boot is the product of obsessive design and development over the last 10 years of speed. Revolutionary Flywire technology at the heart of the Superfly make it even lighter and faster &amp;ndash; giving both players deadly pace. Never before has the evolution of a boot been such big a part of an athlete&amp;rsquo;s onfield armoury.&lt;br /&gt;
&lt;br /&gt;
With 15 goals each already this season, CR7 and Zlatan have a total of 30 strikes between them. And from the moment they lace up their Superflys for a double European debut, the race for number 31 is on.&lt;br /&gt;
&lt;br /&gt;
It&amp;rsquo;s all on the line.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">c_ronaldo</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">inter_milan</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">mercurial</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">products</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">superfly_athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">zlatan</category>
      <pubDate>Thu, 05 Mar 2009 17:08:40 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/03/05/cr7-vs-zlatan-superfly-face-off</guid>
      <dc:date>2009-03-05T17:08:40Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/42809/20090309_SuperflyStandoff.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/42809/20090309_SuperflyStandoff.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/23807/CR_vs_Zlatan_908x510_EN.jpg" />
      <clearspace:dateToText>3 months, 3 days ago</clearspace:dateToText>
      <clearspace:replyCount>3</clearspace:replyCount>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/cr7-vs-zlatan-superfly-face-off</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=11301</wfw:commentRss>
    </item>
    <item>
      <title>The Superfly Lands</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/03/01/the-superfly-lands</link>
      <description>The Mercurial Superfly is the lightest, fastest boot Nike has ever made&amp;hellip;and it&amp;rsquo;s about to hit the ground running.&lt;br /&gt;
&lt;br /&gt;
So, how do you celebrate the launch of a boot that has been stripped down to an unbelievable 185g using revolutionary Flywire technology? You give it to the fastest deadliest players in the world. And then you sit back and enjoy the carnage.&lt;br /&gt;
&lt;br /&gt;
Cristiano Ronaldo and Zlatan Ibahimovic will wear the Mercurial Superfly for the first time on March 11th for the European showdown between Manchester United and Inter Milan.&lt;br /&gt;
&lt;br /&gt;
Wth debut goals in both his Mercurial Vapor IV and Mercurial SL boots, the world will be watching the clock to see how long it takes CR7 to hit the scoresheet with his latest weapon.&lt;br /&gt;
&lt;br /&gt;
Don&amp;rsquo;t blink.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">c_ronaldo</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">mercurial</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">products</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">superfly_athletes</category>
      <pubDate>Sun, 01 Mar 2009 12:04:37 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/03/01/the-superfly-lands</guid>
      <dc:date>2009-03-01T12:04:37Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/23114/superfly2_300x225_001.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/23114/superfly2_300x225_001.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/23113/superfly2_908x510_001.jpg" />
      <clearspace:dateToText>8 months, 2 weeks ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/the-superfly-lands</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=10960</wfw:commentRss>
    </item>
    <item>
      <title>Show Your Five TV Ad - Full Version</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_GB/2009/02/23/show-your-five-tv-ad-full-version</link>
      <description>To launch the Nike Show Your 5 tournament Wayne Rooney and Joe Cole turn it on for CCTV cameras alongside local urban footballers. Rio Ferdinand is the ref. Fernando Torres awaits the winners. &lt;br /&gt;
&lt;br /&gt;
&lt;a class="jive-link-external" href="http://nikefootball.nike.com/nikefootball/five/?signup"&gt;Sign up now&lt;/a&gt; for your chance to play your way to the national final. Show Your 5.&lt;br /&gt;
&lt;p /&gt;
&lt;br /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">ferdinand</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">joe_cole</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">man_utd</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">nike5</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">rooney</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">show_your_5</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">torres</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_GB/tags">video</category>
      <pubDate>Mon, 23 Feb 2009 10:07:44 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_GB/2009/02/23/show-your-five-tv-ad-full-version</guid>
      <dc:date>2009-02-23T10:07:44Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/21606/90secTVspot_300x225_001.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/21606/90secTVspot_300x225_001.jpg" />
      </media:content>
      <clearspace:dateToText>9 months, 1 day ago</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
      <clearspace:featureVideo>2783487044090665246daedf62c78619</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_GB/comment/show-your-five-tv-ad-full-version</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_GB/feeds/comments?blogPostID=10210</wfw:commentRss>
    </item>
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