MEDICATE – THE LAZARUS EFFECT

With two pills a day that cost as little as 25 pence, a person dying in Africa from complications from AIDS can be raised from near death and given a renewed chance at life. This transformation is called the Lazarus Effect. These two antiretroviral (ARV) pills a day are more than just medicine. They are a persons chance to get up on their feet, go to school or go to work and contribute to their communities. This treatment helps people reach their full potential and allows communities and countries to create a future.



Mafusi , age 11 and HIV positive since birth, is shown here before she started ARV treatment. Within a month of being diagnosed with AIDS and Tuberculosis, Mafusi was already so weak she had to be carried by her brother and sister down the road to her treatment centre. The second photo is Mafusi just 90 days after starting ARV treatment. Having regained over 6 kilograms and her strength, she is once again a vibrant young girl who has her life ahead of her.

Contributions from (PRODUCT)RED products, including the (NIKE)RED laces, go directly to the Global Fund to support programs in Africa that provide ARV medicine free of charge to those who cannot afford it and that contribute to this type of transformation. Since (RED)TM launched in 2006, partners and events have generated more than £80 million for the Global Fund. One hundred percent of this money is put to work in AIDS grants in Africa and has already supported programs that have reached more than 4 million people with testing, counselling, ARV treatment and other services.