Drogba Laces Up
01 December 2009
For Drogba, the accolades are piling up. He is the all-time leading scorer for the Ivory Coast. He's scored more goals for London's Blues than any foreign player and ranks 9th all-time for the club which he helped to their first-ever league title in 2006. He is considered one of the best strikers on earth.
At the age of 31, Didier Drogba is already a national hero in the Ivory Coast. And while that is due in part to his being a great footballer, unlike many star athletes, his celebrity has as much to do with his humanitarian work. Drogba stands up not just for big games but important social a ...
Fighting HIV/AIDS Through Football
30 November 2009
A common love- and a common enemy.
The love is for the game of football. The enemy is AIDS.
And many programs in Africa like Grassroot Soccer are using the one to fight the other.
These programs use the unifying language and passion of the world’s greatest game to teach HIV/AIDS awa ...
Join the fight on Twitter
30 November 2009
One of the keys to fighting AIDS in Africa is helping to spread the word to bring attention to the problem. So use these Twitter tools to help get the message out and tell people about Lace Up Save Lives.
#laceupsaveslives
Tweet #laceupsaveslives and turn your Tweets red. Show your support ...
What is (NIKE)RED?
30 November 2009
It’s time to stop wishing for a medical answer to Africa’s medical crisis. Because one already exists. And while it’s only part of a larger solution, it can help millions already dying from AIDS to live dramatically longer and fuller lives.
You can contribute to this just ...
MEDICATE – THE LAZARUS EFFECT
30 November 2009
With two pills a day that cost as little as 25 pence, a person dying in Africa from complications from AIDS can be raised from near death and given a renewed chance at life. This transformation is called the Lazarus Effect. These two antiretroviral (ARV) pills a day are more than just medici ...
Spread the story with the (NIKE)RED w ...
30 November 2009
You can do two things to help improve the lives of people affected by AIDS in Africa:
1. Buy your (NIKE)RED laces.
2. Help spread the (RED)™ story.
The (NIKE)RED widget is no longer available but information and awareness are two of the key weapons in the fight against AIDS. So the m ...
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