Lace Up

There are thousands of ways to wear the laces and even more things to do with them, but there's one way to help stop the spread of HIV/AIDS in Africa: lace up. By wearing (NIKE)RED laces on their feet (or hands, heads, arms, waist…) Didier Drogba, Andrei Arshavin, Clint Dempsey, Deni ...

Drogba Laces Up

For Drogba, the accolades are piling up. He is the all-time leading scorer for the Ivory Coast. He's scored more goals for London's Blues than any foreign player and ranks 9th all-time for the club which he helped to their first-ever league title in 2006. He is considered one of the best str ...

Fighting HIV/AIDS Through Football

A common love- and a common enemy. The love is for the game of football. The enemy is AIDS. And many programs in Africa like Grassroot Soccer are using the one to fight the other. These programs use the unifying language and passion of the world’s greatest game to teach HIV/AIDS awa ...

Join the fight on Twitter

One of the keys to fighting AIDS in Africa is helping to spread the word to bring attention to the problem. So use these Twitter tools to help get the message out and tell people about Lace Up Save Lives. #laceupsaveslives Tweet #laceupsaveslives and turn your Tweets red. Show your support ...

What is (NIKE)RED?

It’s time to stop wishing for a medical answer to Africa’s medical crisis. Because one already exists. And while it’s only part of a larger solution, it can help millions already dying from AIDS to live dramatically longer and fuller lives. You can contribute to this just ...