<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:clearspace="http://www.jivesoftware.com/xmlns/clearspace/rss" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:media="http://search.yahoo.com/mrss/" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:taxo="http://purl.org/rss/1.0/modules/taxonomy/" version="2.0">
  <channel>
    <title>Nikefootball Australia</title>
    <link>http://inside.nike.com/blogs/nikefootball-en_AU</link>
    <description />
    <pubDate>Mon, 19 Oct 2009 23:00:13 GMT</pubDate>
    <generator>Clearspace 1.10.4 (http://jivesoftware.com/products/clearspace/)</generator>
    <dc:date>2009-10-19T23:00:13Z</dc:date>
    <item>
      <title>Cesc Fabregas: Total Control</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/10/19/cesc-fabregas-total-control</link>
      <description>At the heart of the game stands the playmaker. The one whose first touch is already the start of the second. Who creates space out of chaos. Who sees runs no-one else sees or imagines. The one to whom precision is the norm and the spectacular expected. The one the other players look back to when their shot hits the net.&lt;br /&gt;
&lt;br /&gt;
Watch Cesc take total control.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;br /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">arsenal</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">cesc_fabregas</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">ctr360</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">fabregas</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Mon, 19 Oct 2009 22:58:55 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/10/19/cesc-fabregas-total-control</guid>
      <dc:date>2009-10-19T22:58:55Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/50984/Cesc_384x216.jpeg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/50984/Cesc_384x216.jpeg" />
      </media:content>
      <clearspace:dateToText>1 month, 3 days ago</clearspace:dateToText>
      <clearspace:featureVideo>615aee4f1d8cd3f831d18715403348ee_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/cesc-fabregas-total-control</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=19848</wfw:commentRss>
    </item>
    <item>
      <title>In total control</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/10/05/in-total-control</link>
      <description>The CTR360 is the ultimate control boot. Developed for players who pull the midfield strings. Players who specialise in killer through-balls. Players like Cesc. &lt;br /&gt;
&lt;br /&gt;
On Saturday, Cesc wore the CTR360 for the first time, getting a chance to see how the boot would improve his game. &lt;br /&gt;
&lt;br /&gt;
Over 90 minutes Cesc gave a stunning masterclass in the art of midfield play &amp;ndash; setting up four of Arsenal&amp;rsquo;s six goals and netting one himself. No arguments who made the difference. &lt;br /&gt;
&lt;br /&gt;
Want to dominate the game like Cesc?&lt;br /&gt;
&lt;br /&gt;
&lt;a class="jive-link-external" href="http://www.nike.com/nikefootball/bootroom/boots/ctr360"&gt;Explore the CTR360&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;a class="jive-link-external" href="http://www.nike.com/nikefootball/training/home"&gt;Start training now&lt;/a&gt;&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">arsenal</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">cesc_fabregas</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">ctr360</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">fabregas</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">training</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Mon, 05 Oct 2009 23:18:06 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/10/05/in-total-control</guid>
      <dc:date>2009-10-05T23:18:06Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/48919/cesc384x216.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/48919/cesc384x216.jpg" />
      </media:content>
      <clearspace:dateToText>1 month, 2 weeks ago</clearspace:dateToText>
      <clearspace:featureVideo>8b13858e42e28b69b62eb69888806d19_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/in-total-control</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=19171</wfw:commentRss>
    </item>
    <item>
      <title>Pain is temporary. Defeat is permanent.</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/09/11/pain-is-temporary-defeat-is-permanent</link>
      <description>They taunt you and they hack you. But you know what you need from the game. &lt;br /&gt;
&lt;br /&gt;
Three points. A performance to keep your place. To crush your fiercest rivals. &lt;br /&gt;
&lt;br /&gt;
So when you&amp;rsquo;re brought down again, for the seventh time &amp;ndash; that&amp;rsquo;s when you get up, rise above it and turn the game.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">arsenal</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">arshavin</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">clubreplicas</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">make_the_difference</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Fri, 11 Sep 2009 09:10:58 GMT</pubDate>
      <author>gareth.nettl</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/09/11/pain-is-temporary-defeat-is-permanent</guid>
      <dc:date>2009-09-11T09:10:58Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/45896/384x216.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/45896/384x216.jpg" />
      </media:content>
      <clearspace:dateToText>2 months, 1 week ago</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
      <clearspace:featureVideo>27b2f0c9c6fa0c1a1632ff289cb02394_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/pain-is-temporary-defeat-is-permanent</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=18216</wfw:commentRss>
    </item>
    <item>
      <title>Nice wins nothing</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/08/31/nice-wins-nothing</link>
      <description>What is nice? What's it ever won? Let's see its medals.&lt;br /&gt;
&lt;br /&gt;
Ribery knows that nice never Made the Difference. To yourself in training. To the weaknesses in your game. To every last opponent.&lt;br /&gt;
&lt;p /&gt;
&lt;br /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">make_the_difference</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Mon, 31 Aug 2009 06:39:08 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/08/31/nice-wins-nothing</guid>
      <dc:date>2009-08-31T06:39:08Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/47725/Ribery_384x216.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/47725/Ribery_384x216.jpg" />
      </media:content>
      <clearspace:dateToText>1 month, 4 weeks ago</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
      <clearspace:featureVideo>5003c8df2763ce8dcf54f4ec46a85d16_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/nice-wins-nothing</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=17682</wfw:commentRss>
    </item>
    <item>
      <title>Fast is never enough</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/08/31/fast-is-never-enough</link>
      <description>Theo&amp;rsquo;s lightning pace terrifies defenders and turns games. &lt;br /&gt;
&lt;br /&gt;
But it&amp;rsquo;s never enough. To Make the Difference, fast must be fused with an insatiable hunger to be better. To be more than any opposition can handle. Every single week.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;br /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">arsenal</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">feature</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">make_the_difference</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Mon, 31 Aug 2009 06:34:07 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/08/31/fast-is-never-enough</guid>
      <dc:date>2009-08-31T06:34:07Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/43935/Theo_300x225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/43935/Theo_300x225.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/44400/MTD_Theo_400x255.jpg" />
      <clearspace:dateToText>2 months, 2 weeks ago</clearspace:dateToText>
      <clearspace:featureVideo>b82d6c00-8b38-52ae-23a2-17e7d5684e28_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/fast-is-never-enough</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=17681</wfw:commentRss>
    </item>
    <item>
      <title>Make The Difference</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/08/23/make-the-difference</link>
      <description>&lt;p /&gt;
You could stop at enough.&lt;br /&gt;
Just another name on the teamsheet.&lt;br /&gt;
Happy just to turn up. &lt;br /&gt;
&lt;br /&gt;
Or you could become their worst nightmare.&lt;br /&gt;
&lt;br /&gt;
The one who turns a game in an instant.&lt;br /&gt;
Sees the pass no-one else sees.&lt;br /&gt;
Turns desperate defence into decisive attack.&lt;br /&gt;
&lt;br /&gt;
Be the one that they worry about days before kick-off.&lt;br /&gt;
Who blurs the line between hate and respect.&lt;br /&gt;
Who can never be stopped,&lt;br /&gt;
Only feared.&lt;br /&gt;
&lt;br /&gt;
&lt;a class="jive-link-external" href="http://www.facebook.com/note.php?note_id=115170092669" target="_newWindow"&gt;Train for The Difference on Facebook&lt;/a&gt; &lt;br /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">make_the_difference</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">rooney</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">training</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Mon, 24 Aug 2009 00:41:55 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/08/23/make-the-difference</guid>
      <dc:date>2009-08-24T00:41:55Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/43055/phase_2_blog_thumb.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/43055/phase_2_blog_thumb.jpg" />
      </media:content>
      <clearspace:dateToText>3 months, 11 hours ago</clearspace:dateToText>
      <clearspace:featureVideo>1568351e1bc5f2777a97fd9b0c854785_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/make-the-difference</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=17400</wfw:commentRss>
    </item>
    <item>
      <title>Everyone has a routine on game day. Ryan Nelsen shares his</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/06/25/everyone-has-a-routine-on-game-day-ryan-nelsen-shares-his</link>
      <description>Every fan wants to know what an athlete goes through on game day.&lt;br /&gt;
&lt;br /&gt;
Focus on the game? Or focus on distractions?&lt;br /&gt;
&lt;br /&gt;
Ryan Nelsen shares his experience. &lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;br /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">feature</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">ryan_nelsen</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Fri, 26 Jun 2009 05:27:44 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/06/25/everyone-has-a-routine-on-game-day-ryan-nelsen-shares-his</guid>
      <dc:date>2009-06-26T05:27:44Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/36098/GAMEDAY_300_225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/36098/GAMEDAY_300_225.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/36097/GAMEDAY_400_225.jpg" />
      <clearspace:dateToText>4 months, 4 weeks ago</clearspace:dateToText>
      <clearspace:featureVideo>657fc6df-e84d-7cce-a8d9-5e9f1f75afb3_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/everyone-has-a-routine-on-game-day-ryan-nelsen-shares-his</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=15108</wfw:commentRss>
    </item>
    <item>
      <title>The journey from junior football to world class</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/06/14/the-journey-from-junior-football-to-world-class</link>
      <description>Jason Culina's road to the top hasn't been easy. After being selected to play for a top European club, his career started slowly. Fast forwad to present day, and he's a regular starter with the Socceroos and has represented his country on numerous occassions. &lt;br /&gt;
&lt;br /&gt;
Hear what Jason has to say about becoming a world class player and how the game changes at elite level.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">athletes</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">feature</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">socceroos</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Mon, 15 Jun 2009 01:07:23 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/06/14/the-journey-from-junior-football-to-world-class</guid>
      <dc:date>2009-06-15T01:07:23Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/35338/JASONCULINA_300_225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/35338/JASONCULINA_300_225.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/35339/JASONCULINA_400_225.jpg" />
      <clearspace:dateToText>5 months, 1 week ago</clearspace:dateToText>
      <clearspace:featureVideo>80bce0f2-6385-05dc-787f-aba4081cbee3_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/the-journey-from-junior-football-to-world-class</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=14888</wfw:commentRss>
    </item>
    <item>
      <title>We are European Champions. We are one.</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/05/27/we-are-european-champions-we-are-one</link>
      <description>&lt;p /&gt;
Barcelona strode into the Stadio Olimpico, on a mission to become Europe&amp;rsquo;s greatest. Led by Iniesta, they claimed every ball in midfield, virtually passing Man Utd into submission as they took down another of the giants of the game. &lt;br /&gt;
&lt;br /&gt;
Lifting the greatest prize in club football means that in Pep Guardiola&amp;rsquo;s first season as manager, Barcelona have become the first Spanish team ever to win the treble of the league title, the Copa del Rey and now Europe&amp;rsquo;s biggest prize. &lt;br /&gt;
&lt;br /&gt;
Barcelona were never just 11 on the pitch. Instead, Europe&amp;rsquo;s finest came together on the night that mattered most.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">alves</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">barcelona</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">bojan</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">feature</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">iniesta</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">pique</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">puyol</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">toure</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Thu, 28 May 2009 03:45:40 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/05/27/we-are-european-champions-we-are-one</guid>
      <dc:date>2009-05-28T03:45:40Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/33159/Barca_300x225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/33159/Barca_300x225.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/33250/Barca_400x225.jpg" />
      <clearspace:dateToText>4 months, 3 weeks ago</clearspace:dateToText>
      <clearspace:featureVideo>81f0830ea7b3ee8f7eaae7800e5e1036_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/we-are-european-champions-we-are-one</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=14545</wfw:commentRss>
    </item>
    <item>
      <title>Super studs, super traction</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/04/15/super-studs-super-traction</link>
      <description>Get faster to the ball. Move faster with the ball.&lt;br /&gt;
&lt;br /&gt;
The Superfly features a dual density stud system that shaves every last ounce of unnecessary material from your boot, so you can shave seconds off your running time. If you&amp;rsquo;re cutting sideways, or ploughing straight towards goal, the Superfly traction pattern gives you the support to stay standing while your opponents fall around you.&lt;br /&gt;
&lt;br /&gt;
&lt;iframe align="center" src="http://www.flickr.com/slideShow/index.gne?user_id=34811908@N02&amp;tags=Superfly_studs" frameBorder="0" width="551" scrolling="no" height="500"&gt;&lt;/iframe&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">mercurial</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">products</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">superfly_innovation</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Thu, 16 Apr 2009 00:43:17 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/04/15/super-studs-super-traction</guid>
      <dc:date>2009-04-16T00:43:17Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/27648/studs_300x225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/27648/studs_300x225.jpg" />
      </media:content>
      <clearspace:dateToText>7 months, 1 week ago</clearspace:dateToText>
      <clearspace:replyCount>58</clearspace:replyCount>
      <clearspace:featureVideo>162d740cf11a96d271938899f361bebe_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/super-studs-super-traction</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=12446</wfw:commentRss>
    </item>
    <item>
      <title>Flywire: the Superfly’s secret weapon</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/04/15/flywire-the-superfly-s-secret-weapon</link>
      <description>You wouldn&amp;rsquo;t buy a sports car and pack the boot with lead. The same goes for a football boot. Modelled on the most economical of support structures, the Mercurial Superfly&amp;rsquo;s new Flywire design system is as efficient at load-bearing as the suspension bridge that inspired it.&lt;br /&gt;
&lt;br /&gt;
&lt;iframe align="center" src="http://www.flickr.com/slideShow/index.gne?user_id=34811908@N02&amp;tags=Superfly_flywire" frameBorder="0" width="551" scrolling="no" height="500"&gt;&lt;/iframe&gt;
&lt;br /&gt;
With the lightest, strongest ever material between your feet and the ball, the featherweight Superfly combines killer touch with match-winning speed. Great news for forwards, terrible news for defenders.&lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">mercurial</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">products</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">superfly_innovation</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Wed, 15 Apr 2009 22:57:34 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/04/15/flywire-the-superfly-s-secret-weapon</guid>
      <dc:date>2009-04-15T22:57:34Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/27647/flywire_300x225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/27647/flywire_300x225.jpg" />
      </media:content>
      <clearspace:dateToText>7 months, 1 week ago</clearspace:dateToText>
      <clearspace:featureVideo>439b131e96fbb8fbbd02f6b0305d93ab_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/flywire-the-superfly-s-secret-weapon</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=12445</wfw:commentRss>
    </item>
    <item>
      <title>The Superfly: a hat-trick of innovations</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/04/15/the-superfly-a-hattrick-of-innovations</link>
      <description>Look out defenders, Mercurial Superfly is coming. And it&amp;rsquo;s fast. The fastest boot in football is built on three key innovations.&lt;br /&gt;
&lt;br /&gt;
&lt;a class="jive-link-blogpost" href="http://inside.nike.com/blogs/nikefootball-en_GB/2009/04/01/flywire-the-superfly-s-secret-weapon"&gt;Flywire technology&lt;/a&gt; provides the greatest stability from the lightest materials. Ultra-efficient &lt;a class="jive-link-blogpost" href="http://inside.nike.com/blogs/nikefootball-en_GB/2009/04/01/super-studs-super-traction"&gt;dual density studs&lt;/a&gt;, give total traction at defence-beating speeds. And a revolutionary 7-layer carbon-fibre outsole mixes speed, strength and flexibility to help you get behind any back four.&lt;br /&gt;
&lt;br /&gt;
The developers behind the Superfly overhauled every inch of its design to give Nike players the weapon they need to strike the killer blow come match day. And because our products always start with the player, it was input from the likes of Cristiano Ronaldo, Didier Drogba, Alexandre Pato and Theo Walcott that made the Superfly the boot it is today.&lt;br /&gt;
&lt;br /&gt;
&lt;iframe align="center" src="http://www.flickr.com/slideShow/index.gne?user_id=34811908@N02&amp;tags=Superfly_trailer" frameBorder="0" width="551" scrolling="no" height="500"&gt;&lt;/iframe&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">mercurial</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">products</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">superfly_innovation</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Wed, 15 Apr 2009 22:45:48 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/04/15/the-superfly-a-hattrick-of-innovations</guid>
      <dc:date>2009-04-15T22:45:48Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/27652/trailer_300x225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/27652/trailer_300x225.jpg" />
      </media:content>
      <clearspace:dateToText>7 months, 1 week ago</clearspace:dateToText>
      <clearspace:featureVideo>cbdf7ff8d0414c1c76b457daf773ec31_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/the-superfly-a-hattrick-of-innovations</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=12444</wfw:commentRss>
    </item>
    <item>
      <title>Cristiano Ronaldo Ignites Legends</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/02/19/cristiano-ronaldo-ignites-legends</link>
      <description>&lt;p /&gt;
Congratulations to Cristiano Ronaldo on winning the 2008 FIFA World Player of the Year. Ronaldo has ignited his game in a way that has the whole world paying attention and wondering what he will do next. His play style proved unstoppable as he blazed his way to 42 goals, while helping Manchester United win both the Premier and Champions League in 2008. Here's to Old Trafford's Number Seven, creating a legend on the pitch before our eyes.</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">c_ronaldo</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">mercurial</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Fri, 20 Feb 2009 00:48:12 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/02/19/cristiano-ronaldo-ignites-legends</guid>
      <dc:date>2009-02-20T00:48:12Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/21426/Ronaldo_300x225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/21426/Ronaldo_300x225.jpg" />
      </media:content>
      <clearspace:dateToText>9 months, 5 days ago</clearspace:dateToText>
      <clearspace:featureVideo>d35cb035-9c34-352b-03e0-50376826ce94_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/cristiano-ronaldo-ignites-legends</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=10145</wfw:commentRss>
    </item>
    <item>
      <title>Performance built-in</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/01/27/performance-builtin</link>
      <description>A player's boots are his weapons of choice. And they must be perfectly calibrated for deadly finishing. Get a behind-the-scenes look at the NIKEiD BootRoom. See the quality, precision and expertise that's built-in to the boots of the Premier League's most dangerous players. &lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">boots</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Tue, 27 Jan 2009 22:51:10 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/01/27/performance-builtin</guid>
      <dc:date>2009-01-27T22:51:10Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/20276/Boots_300x225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/20276/Boots_300x225.jpg" />
      </media:content>
      <clearspace:dateToText>9 months, 4 weeks ago</clearspace:dateToText>
      <clearspace:featureVideo>0f3f8dac-be97-47ec-8d6d-63c77f7d6e54</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/performance-builtin</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=9749</wfw:commentRss>
    </item>
    <item>
      <title>Ronaldo wins 2008 FIFA World Player of the Year</title>
      <link>http://inside.nike.com/blogs/nikefootball-en_AU/2009/01/13/ronaldo-wins-2008-fifa-world-player-of-the-year</link>
      <description>He's adored by his fans and loathed by his adversaries. He's even silently worshipped by the haters who wish they could have him on their team. Love him or hate him, Cristiano Ronaldo has been voted 2008 FIFA World Player of the Year. &lt;br /&gt;
&lt;br /&gt;
The love makes him strong. The hate makes him unstoppable. &lt;br /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;p /&gt;
&lt;br /&gt;</description>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">feature</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">mercurial</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">ronaldo</category>
      <category domain="http://inside.nike.com/blogs/nikefootball-en_AU/tags">video</category>
      <pubDate>Wed, 14 Jan 2009 03:22:17 GMT</pubDate>
      <author>BLOG_AU</author>
      <guid>http://inside.nike.com/blogs/nikefootball-en_AU/2009/01/13/ronaldo-wins-2008-fifa-world-player-of-the-year</guid>
      <dc:date>2009-01-14T03:22:17Z</dc:date>
      <media:content type="image/jpeg" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/19677/lovehate_300x225.jpg">
        <media:thumbnail url="http://inside.nike.com/servlet/JiveServlet/downloadImage/19677/lovehate_300x225.jpg" />
      </media:content>
      <media:content type="image/jpeg" isDefault="true" url="http://inside.nike.com/servlet/JiveServlet/downloadImage/19678/lovehate_400x225.jpg" />
      <clearspace:dateToText>10 months, 1 week ago</clearspace:dateToText>
      <clearspace:featureVideo>7a53e7b0-9c58-8e75-484d-47746ec9f179_id969</clearspace:featureVideo>
      <wfw:comment>http://inside.nike.com/blogs/nikefootball-en_AU/comment/ronaldo-wins-2008-fifa-world-player-of-the-year</wfw:comment>
      <wfw:commentRss>http://inside.nike.com/blogs/nikefootball-en_AU/feeds/comments?blogPostID=9549</wfw:commentRss>
    </item>
  </channel>
</rss>

