Relentless is the rule

Relentless isn't an idea, it's the rule.

Manchester United enter the new season with the familiar conviction of champions. They'll enter the pitch as they have for decades in their trademark red, continuing in an unmatched pursuit of success. Greatness is the only aspiration, and that also goes for their brand new 2011-2012 kit.

Infused with a distinctive pattern iconic in club history, the traditional red, white and black club colors maintain United's history from the classic body of the shirt to the crafted crew neck collar with its central black stripe, which replicates the design of the club’s iconic bar scarf. The instantly recognizable Manchester United pattern, held aloft by fans and players in times of both celebration and remembrance, takes the new kit to a higher, more meaningful level.

Inside the front of the shirt, on the back of the club crest, the phrase "RELENTLESS" rests over the heart, perfectly capturing United’s pursuit of success and drive to consistently win the greatest trophies in club football. On the back of the shirt is stitched the famous devil from the club crest.

Whether coming at you or speeding past, the opposition will know for sure. This team is relentless. This is Manchester United.

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