Tradition Reborn

The 1980s. Juventus won 11 trophies in a single decade. Back then the shirt was black and white, but with narrower stripes than in recent years. This season the look returns, giving the club a striking appearance and a reignited passion for success.

On the inside of the home shirt, the label proudly shows off the Italian flag with a single lone ‘J’ woven into the centre. The away kit is just as simple: silver shirt, black and white sash, black shorts and Juventus stamped onto the calf of the white socks.

It’s all here in black-and-white. The Old Lady stands rejuvenated, ready for the launch of another glorious season.