Featured Article
Dirk Nowitzki: Loyalty Rewarded
13 June 2011
His coach called him a Top-10 player. Not just right now, mind you.
Of all-time.
The media wanted to shrug. They’d heard such praise tossed around before. Yes, he’d been a perennial All-Star. An All-NBAer. Maybe the best non-sports car export ever created in Germany. Perhaps even: the best shooter in the league’s modern era.
But Miami had the biggest of Big 3s. And they were finally on their championship verge, ready to deliver on nearly a year’s worth of hype.
For more than a decade, Dirk Nowitzki had amazed the masses with his shooting skills. And in this championship series, tha ...
Find out more »
Latest Article
The Collection: LeBron 8 PS Finals Ed ...
05 June 2011
Hyperfuse construction lightens the load, so each foot is 2.5 ounces lighter than it was on the regular season’s opening night.
180 Max Air and Nike Zoom Air work together on LeBron’s championship rise. That’s two different kinds of air paired for The King of the Court who locks it down ...
Find out more »
The Collection: Dirk Nowitzki Playoff ...
28 May 2011
There’s a moment every defender dreads. One where they realize no matter how well they’ve guarded their man, a shot is about to be fired.
This moment - and this player - is subtle. A quirky mix of herky-jerky and ballet.
Supported by a pivot point in the forefoot that’s ideal for deci ...
Find out more »
The Collection 3.0: Nike Zoom Kobe V ...
03 August 2010
On June 17, Kobe Bryant and the Los Angeles Lakers defeated the Boston Celtics in Game 7 of the 2010 NBA Finals, earning the Black Mamba his fifth championship ring.
During the NBA Finals, Kobe wore the Nike Zoom Kobe V Big Stage - a white-based pair at home at Staples Center, and a bl ...
Find out more »
Kobe "5 Cigar" Tee
30 June 2010
Champions are crowned in their own sweat.
But one sure-fire celebratory indicator is actually dried:
the victory cigar.
Harvested. Aged. Processed by the rigors of the playoffs.
Heated. Shaded. Cured with the precision of the desired outcome.
Flavored. Burned. Characterized by th ...
Find out more »
Kobe "Cinco" Tee
29 June 2010
No matter what: the final day - and game - of the season.
A battle raged between the two previous NBA champions.
Dynastic fire, meet ambitious fuel at its roots:
Boston carried the championship torch home when the teams met in 2008.
Commemorating their unlikely victory after staring ...
Find out more »

CHANGE REGION