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ONE FOR THE THUMB

Players battle for the honor of champion. To the victor: basketball superiority. But defending the crown you already wear? Often times, even harder. Long after the confetti stopped raining at The Coliseum, the 2009 NBA Champions were rewarded accordingly. The City of Angels mobbed to ...
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LeBron James: Most Valuable Player

Score - check. 29.7 points per game. Dish - check. 8.6 assists. Board - check. 7.3 rebounds. Defend - check. 1.6 steals and a block. Win - check. Cleveland holds home-court advantage throughout the playoffs. Game in, game out, LeBron James has picked up the check. But it's n ...
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The Collection: The Six MVP Edition

It’s official! LeBron James is this year's MVP. And though the announcement doesn’t come as a surprise to any basketball fan, Nike is celebrating with the release The Six MVP special edition shoe. As the MVP chant still echoes in arenas during Lakers games, LeBron fans everyw ...
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The Collection: Witness MVP Tee

A certain superhero strikes fear in his opponents with a big S on his chest. After a historic season, LeBron’s chest will bear three very different letters: M.V.P. Even though you’re not this year's Most Valuable Player, you can at least dress like one. Celebrate LeBron&rsquo ...
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LeBron James: 2009 NBA MVP

What separates a great player from a Most Valuable Player? After breaking countless individual scoring records and winning gold in Beijing, this season, LeBron found the answer. His stats speak for themselves—28.4 points, 7.6 rebounds, and 7.4 assists per game. Now, had LeBron put up ...
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