Featured Article
The Collection: Zoom KD III Scoring Champ
17 May 2011
Together.
As the saying goes, it’s the way for everyone to achieve more.
But just like the way KD pays homage to a higher power after each game, words like friendship and honor, loyalty and family are far more than lip service.
Family. Friend. Teammate.
With KD, it’s hard to tell where one lines stops and the next one begins.
You’ll find them in the details of the KD III Scoring Champ Edition.
The names and places that continue to shape him; the thunderbolt of talent that never stops working - because he knows it’s never enough.
For together they rise. Each time he fills up th ...
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Latest Article
All-Star 2011: Three For All
17 February 2011
Take a break. Recharge. Rest up for the second half playoff push.
More like: show off, crank it up a notch and leave your mark on a weekend that’s marked by the game’s very best.
If Hollywood is synonymous with 3-D special effects, consider this collection the pinnacle triple threat. ...
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All-Star 2011: This is Los Angeles
16 February 2011
The whole league.
The full extent of its collective greatness.
Nothing but the absolute best.
Each member an individual component. Representing a city. A team. Statistical prowess. “Wow” factor that simply cannot be measured.
But from the bright lights of Hollywood to the expansiv ...
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The Collection: Zoom KD III Black and ...
01 February 2011
At the intersection of loyalty and camaraderie, you’ll find the thick of another crowded Western Conference battle for playoff seeding.
Inside: the technology behind the league’s most-exciting team.
With design inspiration from a defending scoring champ who doubles as its on-court hea ...
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The Collection: Zoom KD III Christmas ...
21 December 2010
As traffic signals go, yellow blinks in the middle.
It’s a study in caution: should you stay - or should you go?
And it’s the exact same dilemma defenders face whenever KD gets to his favorite scoring place. Which happens to be anywhere across half court.
Your eye’s shortwave cells ...
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The Collection: Nike Zoom KD III
19 November 2010
The design details tell KD’s story. And that means a focus on team.
From the five-as-one lighting bolts as figurative illustrations of the storm that’s brewing over the Western Conference to the technical aspects that allow the shoe to fit multiple position’s needs.
The technology help ...
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