Nike Basketball News

The Collection: Russell Westbrook Playoff Edition Hyperfuse 2011

tonyhellberg1 — Tue, 03 May 2011 23:51:13 GMT

Start with the lightweight upper.

Exceptional quickness.

Move on to the mesh innersleeve.

Exceptional breathability.

Then: its rubberized outsole.

Exceptional durability.

Take every advantage.

Like the point man whose full court dashes make Loud City crank it up to 11.

His Playoff Edition Hyperfuse 2011s know:

Stay Quick or Stay Home.

The Collection: Trevor Ariza Playoff Edition Hyperfuse Low

tonyhellberg1 — Wed, 27 Apr 2011 00:01:40 GMT

Extra.

Additional ventilation and breathability.

Serious.

Important Air tech and springy foam - a killer cushioning combo.

Seamless.

Three layers. Fuse. One-piece upper.

Lightweight. Low-cut.

Designed for players who rise when their second season lives are on the line.

The Collection: Zoom Kobe VI Chaos

tonyhellberg1 — Sat, 09 Apr 2011 18:30:11 GMT

When chaos rears its game-of-chance head, unpredictable behavior is all that remains.

But on the road to yet another three-peat, there’s no room for unorganized confusion at the close of 82 games.

Enter: the game’s greatest closer.

In his lighter, lower, even-more-responsive signature shoe.

These new colors may be complex. But in their creation you’ll find the distinct form that makes both sneaker and player beyond compare.

The Collection: Dirk Nowitzki Player Edition Hyperdunk 2010

tonyhellberg1 — Wed, 06 Apr 2011 21:02:25 GMT

Superior performance: on that 50/40/90 line.

An injection of next-generation Flywire technology; a 7-footer dramatically ahead of his time.

Speed - without sacrificing support and comfort.

Like the scorer who tells his teammates, “This rebound is mine.”

The Hyperdunk 2010 was designed for responsive cushioning on every launch and landing. So the mid-top sneaker has Dirk’s back as the Mavs turn the Western Conference playoff race into their personal high-rise.

The Collection: Russell Westbrook Away Player Edition Black Max Fly By

tonyhellberg1 — Wed, 16 Mar 2011 22:41:07 GMT

A teenager can’t double-double his squad to a deep run in March.

Especially not after averaging less than 10 minutes per game the season before.

Undersized combo guards don’t go in the Draft Lottery.

Especially not when they’re known more for their defense.

WHY NOT?

Russell Westbrook couldn’t dunk until his senior year of high school.

He was too much of an “athlete” to become a legitimate point guard in the league.

And he’s still too young to turn a silly All-Star appearance into a championship-defining experience on the game’s biggest stage.

But WHY NOT? is more statement than inquisition.

One Russell Westbrook makes in his Away Player Edition Black Max Fly By.

The Collection: LeBron 8 V/2 New Colorways

tonyhellberg1 — Fri, 04 Mar 2011 23:14:54 GMT

Getting lighter and leaner as the race for that No. 1 spot heats up shouldn’t come at the expense of style.

From the basketball-specific Max Air 360 unit to the signature lion that marks the tongue, vivid colors capture the essence of championship dreams shared by teammates and friends alike.

For the ultimate lion on the hunt - primed in an even lighter design - another playoff push becomes the time of his life.

Photo Blue/Black/Tour Yellow

Midnight Navy/White/Metallic Silver

The Collection: Duke Zoom Kobe VI

tonyhellberg1 — Fri, 04 Mar 2011 20:48:43 GMT

Some things in life overshadow all others.

Blurring the line between first and last, impacting the entirety of a program’s sporting year.

Rankings. Records. Streaks hot and cold. Everything else goes right out the window.

But when the stakes are raised - when a showdown of that magnitude takes on conference championship shape - it’s almost impossible to understate the impact a victory of that nature can make.

That is the essence of college basketball on Tobacco Road.

This is the Duke Zoom Kobe VI.

The Collection: Rajon Rondo Home Player Edition Hyperfuse Low

tonyhellberg1 — Wed, 02 Mar 2011 22:36:03 GMT

At the solid rubber outsole, traction shakes hands with durability.

Unfortunately, for defenders:

those proverbial hands won’t tape ankles broken by crossovers.

Further comfort felt in a foam collar and breathable lockdown provided by the mesh half inner-sleeve continue that line of thinking.

The Nike Zoom Hyperfuse Low was inspired by the abuse that basketball footwear takes on the rugged outdoor courts in China.

Team-specific colors and player-customized flair create a Player Edition shoe.

For opposing teams venturing to Boston - attempting to shutdown Rajon Rondo - it’s an on-court lesson in defender beware.

The Collection: Amar’e Stoudemire Away Player Edition Max Fly By

tonyhellberg1 — Tue, 01 Mar 2011 22:50:39 GMT

How does one become an MVP nominee? It’s a combination of things.

There’s skill - and honing your craft.

Attitude: never backing down from a challenge - not even the most-challenging injury.

The simplest box to check on the list: winning.

And there’s a handful of other debatable must-haves, quantifiable each.

But beyond them lies a know-it-when-you-see-it factor. One felt far more than seen.

At home, that means 19,763 sets of eyes - the combination of mesh, TPU and synthetics in plain view.

But New York transplants and aficionados of all things MVP can rest easy: the ultimate in lightweight, breathable durability travels well.

They can find it in the Amar’e Stoudemire Away Player Edition Max Fly By.

The Collection: Zoom Kobe VI Pewter/Purple/White

tonyhellberg1 — Mon, 28 Feb 2011 22:13:30 GMT

Lightweight. Responsive.

Performance.

Zoom units in the heel and forefoot provide the cushioning. A solid rubber outsole paired with a modified herringbone cross section creates excellent traction and durability.

Kobe may have demanded a “low” - but the only thing low-profile about the 2011 All-Star Game MVP’s signature sneaker is the custom-fitting cut of the shoe.

As the colors of the season begin to change, his championship rise remains.

The Collection: Blake Griffin Home Player Edition Max Fly By

tonyhellberg1 — Sat, 26 Feb 2011 22:27:40 GMT

Composite.

Distinct parts.

For the player:

Effort, energy and raw athleticism.

For the shoe:

Synthetics, mesh and TPU.

The solid materials found in the Max Fly By contribute to desired properties of structure:

Superior impact protection embedded in lightweight, breathable durability.

While the compounds that unite to form Blake Griffin may have never been seen before.

The Collection: Russell Westbrook Away Player Edition Max Fly By

tonyhellberg1 — Fri, 25 Feb 2011 23:31:50 GMT

Very few point guards ever even toe the 20-and-10 line.

Yet this rising star registers a double-double every other time he steps on the floor.

Good measure: he’s tied for the league lead in triple-doubles.

A Top-15 scorer paired with a Top-10 sharer, he’s Top-5 in steals, too.

But we all know this dynamo’s game isn’t based on numbers: Russell Westbrook’s transcendent worth to his team can barely even be measured by the moments that take your breath away.

So it’s a good thing the Max Fly By combines the ultimate in lightweight, breathable durability for superior impact protection.

This Away Player Edition is designed for safe landings - even in enemy territory.

The Collection: Rajon Rondo Away Player Edition Hyperfuse Low

tonyhellberg1 — Fri, 25 Feb 2011 00:51:05 GMT

Traditional cut-and-sew construction just wouldn’t do.

So we introduced the Nike Zoom Hyperfuse.

Superior stability layer. Breathable mesh layer. Durable outer skin layer. Fuse.

But backcourt daredevils always seek to push things as far as the possibly can: risk-takers become playmakers when they’re not worried about a little on-court abuse.

Besides: the only thing traditional about Rajon Rondo’s game is the continued legacy of Boston point guards - and they’re winning ways.

For record-breaking sharers - who double as league-leading takers - there’s an inherently elevated pace to their game.

In this case:

Green. Means. Go.

So we created the Nike Zoom Hyperfuse Low.

The Collection: Amar’e Stoudemire Home Player Edition Max Fly By

tonyhellberg1 — Wed, 23 Feb 2011 22:50:12 GMT

When a basketball mecca doubles as your home floor, every night turns into a special occasion.

Max Air units provide superior impact protection:

Night in, night out, you’re in the picture when all those cameras flash.

An injected Phylon midsole keeps the shoe light, so a big with the first step of a guard doesn’t even have to think about leaving defenders behind.

And a herringbone traction pattern grips the hardwood as versatile scorers like Amar’e turn the elbow extended into their on-court playpen.

This is his Home Player Edition Max Fly By.

The Collection: Blake Griffin Away Player Edition Max Fly By

tonyhellberg1 — Tue, 22 Feb 2011 23:24:54 GMT

Fly.

Through the air - without wings.

Rising, floating and soaring into the next generation of posterized.

On a plane that makes you forget he’s still a rookie.

By.

On behalf of raw athleticism.

With great respect and admiration for those who came before.

Into the vicinity of the rim - far above and beyond.

Against all conformity to physics.

Blake Griffin’s second half charge toward Rookie of the Year begins tonight in this Away Player Edition Max Fly By.