Nike Basketball News

The Collection: LeBron 8 PS Finals Edition

tonyhellberg1 — Sun, 05 Jun 2011 14:35:50 GMT

Hyperfuse construction lightens the load, so each foot is 2.5 ounces lighter than it was on the regular season’s opening night.

180 Max Air and Nike Zoom Air work together on LeBron’s championship rise. That’s two different kinds of air paired for The King of the Court who locks it down at both ends of the floor.

Unpredictability, meet control.

The fury of the Finals is no match for the LeBron 8 PS Finals Edition - the ultimate ride designed for every part of his lion-on-the-title-hunt role.

Every gravity-defying action demands an impact protection reaction that you’ll Witness in the signature details stylized around all that comfort, support and stability.

It’s simple physics, really:

This is how a king steps toward the ring.

The Collection: LeBron 8 V/2 New Colorways

tonyhellberg1 — Fri, 04 Mar 2011 23:14:54 GMT

Getting lighter and leaner as the race for that No. 1 spot heats up shouldn’t come at the expense of style.

From the basketball-specific Max Air 360 unit to the signature lion that marks the tongue, vivid colors capture the essence of championship dreams shared by teammates and friends alike.

For the ultimate lion on the hunt - primed in an even lighter design - another playoff push becomes the time of his life.

Photo Blue/Black/Tour Yellow

Midnight Navy/White/Metallic Silver

All-Star 2011: Three For All

tonyhellberg1 — Thu, 17 Feb 2011 19:57:37 GMT

Take a break. Recharge. Rest up for the second half playoff push.

More like: show off, crank it up a notch and leave your mark on a weekend that’s marked by the game’s very best.

If Hollywood is synonymous with 3-D special effects, consider this collection the pinnacle triple threat.

Offense. Defense. All the “wow” in between.

Triple-doubles. MVPs. Championship rings.

Kobe. LeBron. KD.

From the champions’ throne to that lion on the hunt; a scoring champion back for his second helping and a three-way inside track on All-NBA.

Kobe VI. LeBron 8 V/2. KDIII.

This is what happens when red meets blue.

All-Star 2011: This is Los Angeles

tonyhellberg1 — Wed, 16 Feb 2011 14:12:23 GMT

The whole league.

The full extent of its collective greatness.

Nothing but the absolute best.

Each member an individual component. Representing a city. A team. Statistical prowess. “Wow” factor that simply cannot be measured.

But from the bright lights of Hollywood to the expansive stretch of Orange County and the mean streets bubbling with basketball pride on its east side, this concrete jungle will try.

From the shoes on-court to the double-secret events staged throughout the urban landscape, the boldest essence will emerge.

The colors. The sights. The sounds. The games.

The fearlessness in their DNA.

This is All-Star Weekend 2011.

This. Is Los Angeles.

The Collection: LeBron 8 V/2 Black

tonyhellberg1 — Sat, 05 Feb 2011 19:07:42 GMT

A Nike Basketball first:

The LeBron 8 V/2 Upper is made entirely of Flywire.

Lighter on the hunt for the East’s No. 1 seed.

And as the Heat rise from the post-All-Star pack, a basketball-specific Max Air 360 unit will have his back.

Protection. Stability. Comfort.

For all the rim-rattling impact that lies ahead in the season’s second half.

The Collection: LeBron 8 V/2

tonyhellberg1 — Sat, 08 Jan 2011 23:22:35 GMT

The process of change takes place over the course of 82 games.

Win some. Lose some. Go streaking in either direction. You can be the king of the court with a buzzer-beater in New York one night - and just another player who comes up short in South Beach the next.

The championship chase comes at you fast. Elbowing for position in playoff seeding and home-court advantage puts time out on the break.

Opening night. All-Star weekend. Playoffs season.

For the ultimate lion on the hunt, that chase has already begun. The mandate: leaner and lighter - while continuing to deliver maximum impact protection for the moment LeBron decides to leapfrog his opponents.

What happens in June starts in the dead of winter.

This is the LeBron 8 V/2.

The Collection: LeBron 8 V/2 Christmas Day

tonyhellberg1 — Wed, 22 Dec 2010 22:48:56 GMT

Stop an opponent’s run. Choke off the passing lanes, defend your basket.

Stop and start. Yo-yo. Crossover. Hesitation dribble.

Jump stop. Floater. Fadeaway. Or gather and rise with two hands.

Stop and pop. Off the bounce. Step back. Don’t be afraid to call glass.

Red means stop. Unless you’re a hardwood bull and the game is your basketball matador muse.

This is the LeBron 8 V/2 Christmas Day.

The Collection: LeBron 8 Triple Black

tonyhellberg1 — Thu, 02 Dec 2010 21:43:39 GMT

Premium black leathers: the beginning of a stealthy experience.

One that reflects LeBron’s aggressive attitude on and off the court.

An assault shoe: one capable of blitzing through the weight of defenders and great expectations alike.

Like the man toeing the line after another seemingly impossible traditional three-point play, the LeBron 8 Triple Black is engineered to bear the brunt of abuse and come out clean.

Veterans Day LeBron 8

tonyhellberg1 — Thu, 11 Nov 2010 13:14:21 GMT

Honor.

A showing of respect.

Privilege: the honor of joining in that showing.

Their collective work is not about credit or fame. But in their collective worth: the symbolic evidence of our freedom.

November 11 is Veterans Day.

And tonight in Miami, LeBron James is rocking this special edition LeBron 8.

It’s a red, white and blue salute to those who have served.

LeBron: A New Beginning

tonyhellberg1 — Tue, 26 Oct 2010 23:14:00 GMT

Routine.

While there was nothing regular or normal about the 25-year ascension, there was plenty that became habitual. In sequence: local prep phenom rises to international superstardom - all within a 40-mile halo.

Rookie of the Year. All-Star. Back-to-back MVP.

Habit-forming points, rebounds and assists. Triple-doubles and chase-downs.

New city. New team. Same mission.

Same crop-dusting chalk circles to kick things off. Same lion-on-the-hunt tenacity with the game on the line.

The perilous, winding road is 82 games long. And a new beginning starts tonight.

LeBron: "Rise"

tonyhellberg1 — Tue, 26 Oct 2010 13:23:16 GMT

A loaded question. One with impossibly difficult answers.

A reminder: he’s been here before. And the decision made almost a decade ago bore far more than championship fruit.

A play on the jarring timelessness of another legend’s abruptness, slapped back to the court chasing championship rings. The one place he can always make sense of it all. The one race - that if won - changes everything.

Wrap the impossibly difficult nature of the question in the free and easy disposition of the subject. When legends in their own time make mistakes, should they clear the decks and start over - or never admit defeat?

Role model. Villain. Friend. All - and none - of the above.

New team. New city. Same mission.

Is it history - or history in the making? Check out LeBron “Rise” and let us know what you think: http://www.youtube.com/nikebasketball

The Collection: LeBron 8

tonyhellberg1 — Sun, 24 Oct 2010 18:50:00 GMT

LeBron.

It starts with the man.

New team. New city. Same mission. But wrapped around the old and the new, an altogether different presence: hunter becomes hunted.

The goal: enhancing LeBron’s on-court experience. By rebuilding from the ground up, a lighter, more responsive tool.

Control.

Removing rubber from high impact areas makes the shoe lighter - and more comfortable. The Air Max 360 cushioning unit combines with X Flex heel groves to create a piano key effect for smoother landings. And LeBron-specific herringbone patterns unite to form a multidirectional traction pattern.

Translation: better stops, cuts and drives - in every direction.

Lockdown.

With an integrated, seamless inner booty, the LeBron 8 fits like a glove. The higher, dual-density collar tapers to a lower heel for complete ankle support - never straying from its cushiony feel as it conforms to your every move. Reinforced Flywire strengthens on the whole as the variable width eyestay allows you to customize your ride from jumpers to drives.

Luxury.

Smooth suede. Natural leather. It’s a dress shoe for the ravenous hardwood hunter, signed off on by the ultimate leader of the pride.

Protection. Lockdown. Containment. Style.

The LeBron 8 incorporates the leading edge of performance technology with a touch of luxury. Player, meet perfect.

The Collection: LeBron 8 China Exclusive Colorway

tonyhellberg1 — Fri, 22 Oct 2010 15:54:44 GMT

Start with classic white. Add a new, brighter red. Dig in to the story behind the guardian lions of Chinese culture.

Take the signature LeBron lion head and turn it to stone. Echo throughout the shoe.

End with the China exclusive LeBron 8.

The Collection: LeBron 8 "South Beach" colorway

tonyhellberg1 — Wed, 13 Oct 2010 08:05:30 GMT

The process of change:

the body of a power forward morphed with the skill set of a point guard - one capable of shrinking the court into his personal playground one explosive, breakneck fast break at a time.

Like an 80s crime drama unfolding on the United States’ Gold Cost, an infusion of New Wave culture whose music, colors and cinematography would change the genre forever.

What begins with a beautifully-crafted, buttery leather shell shifts gears to provide extra comfort and support where it’s really needed. The 360 Air Max cushioning protects LeBron as he comes down hard on the competition - while meticulously personalized symbols capture the lion-on-the-hunt mentality of his championship cross examination.

The LeBron 8 Miami Edition hits the mean streets of Miami on October 16, 2010.

LeBron James: Most Valuable Player

TheLetterJ — Mon, 03 May 2010 09:16:13 GMT

Score - check. 29.7 points per game.

Dish - check. 8.6 assists.

Board - check. 7.3 rebounds.

Defend - check. 1.6 steals and a block.

Win - check. Cleveland holds home-court advantage throughout the playoffs.

Game in, game out, LeBron James has picked up the check. But it's not just the raw numbers that add up to him being, say, the league's second-leading scorer. It's facts like these:

In NBA history, no forward has ever averaged more assists per game.

It's the highlight montages that include as many chase-down shot blocks as rim-rattling slam dunks.

The sense of team on a nightly display. The ingratiation of young rookies on the rise, veteran stars in new roles and seamless rotational additions from the trading deadline.

All punctuated by the joy of 15 guys bonding from choreographed pregame introductions through on-court, in-game, season-long dominance. With a superstar making sure that everyone basks equally in the afterglow of nailing their respective roles.

Sunday. The announcement making it official.

LBJ. 2010 MVP. Taking home 94.3 percent of the first-place votes.

A celebration of another record-setting season for a player who simply does things we've never seen before on the basketball court.

With back-to-back trophies on the mantel - a historical precedent only reached by 10 other players - LeBron now turns his laser focus back to hunting down a championship ring to match.

Celebrate LeBron's second Most Valuable Player award with the LeBron 2010 MVP Men's T-Shirt. Available now - in black and white - on nikebasketball.com.