Take the 2K Sports NBA 2K10 All-Star Challenge.

Two finalists will win a trip to the 2010 NBA All-Star Game in Dallas to compete for the grand prize - $10,000 and the opportunity to design one of the colorways for Kobe Bryant's shoe, this season or next season. The virtual version of that shoe design will appear in NBA 2K11.

All qualifiers win great Nike Basketball product - the better you play, the more you win.

The challenge begins today. Register now!