The Collection 3.0: Air Max LeBron VII Artist Series Beijing

14 October 2009

Tags: lebron james, more than a game, the collection


First stop on the Chinese leg of the More Than A Game tour: Beijing.

"Tradition" served as the theme for the fourth version of the Limited Edition Air Max LeBron VII, captured in the form of a St. Vincent-St. Mary team pre-game ritual.

And the tradition didn't stop there. Le Quiqui, the designer of the Artist Series Beijing style, was inspired by the idea of Old Beijing - which happens to be the translation of LeBron's nickname in China, "Lao Beijing."

Quiqui put the power of the sun and the imperial heritage of the city on blast with his key color choice: gold. Exaggerated to spell out LeBron's trademark initials, "LBJ," the image of Si He Courtyard shows off the city's unique architectural roots.

Tradition strikes again through the placement of proverbs that the people of Beijing place on the gate pillars of their homes. Tying back to LeBron's unstoppable game and his "bring everything" on-court attitude, Quiqui used marks that mean "keep going, don't stop."

Rounding out the native classics: a lion, representing the two stone figures frequently present in Chinese architecture and one of LeBron's signature symbols. In case you were wondering: both denote prestige and status.

The 28-year-old draws inspiration for his work ranging from animation to graffiti - with both graphic and skateboard design in between - from Beijing's art and street culture. The man behind the Beijing Artist Series Air Max LeBron VII has a keen design eye.

"The eye at the back of the shoe is my good wish to LeBron...I wish for him to always have full visibility both on court and off court," says Quiqui.

Check out the photographs, and tell us what you think in the comments.

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Comments (1)
Guest Guest
these are the hottest shoes i have ever seen and sell them daily for champs

2 years, 7 months ago