Brandon Roy: The Color Purple
31 July 2009
Brandon Roy started with a blank canvas: the Trainer 1 shoe.
His frame of reference: wide-open personalization, courtesy of NIKEiD.
The task at hand: creating an inspirational shoe for the training sessions that will help him make the leap into the land of championship MVPs.
So what did Brandon do? He went old-school. Back to his basketball roots.
Purple.
It’s a color, falling midway between red and blue. When paired with a heart, it becomes a highly regarded military decoration. And generally speaking, it denotes regality, often serving as an authoritative marker.
Purple. Didn’t realize it could be - and mean - so many things.
Wait a second. Brandon Roy doesn’t even wear purple. Portland’s team colors are black, red, silver and white.
You’re right.
But this isn’t about the stratosphere of NBA royalty Brandon Roy orbits around today.
It’s about how he got there.
And Brandon’s legacy begins with that elegant hue.
He donned it at Garfield High School in Seattle, Washington.
He began turning heads in it:
22.3 points and 10.4 rebounds per game as a senior cemented Brandon’s second KingCo Conference MVP and helped him earn a Top 50 national recruiting ranking.
And he entered stardom in it:
As a purple-clad Washington Husky senior, Brandon carried his college squad deep into the NCAA Tournament on the strength of his 20.2 points per game.
But success wasn’t even his greatest learning tool. So take a closer look at his customized Nike Trainer 1 and see: stitched into the midsole, an “F” followed by a “T”.
Brandon missed a pair of free-throws in the high school semifinals that cost Garfield the game and ended their season. That experience still drives him to this day.
Today, he sits among the NBA’s elite. The heart and soul of his team.
But to Brandon Roy, the foundation for a legacy grinding on the precipice of championship greatness is founded in color wheels and high school shots that didn’t go in.
The lessons learned. The memories literally stitched into the kicks.
So the question is:
Where will yours begin?
Build it at NIKEiD.com
His frame of reference: wide-open personalization, courtesy of NIKEiD.
The task at hand: creating an inspirational shoe for the training sessions that will help him make the leap into the land of championship MVPs.
So what did Brandon do? He went old-school. Back to his basketball roots.
Purple.
It’s a color, falling midway between red and blue. When paired with a heart, it becomes a highly regarded military decoration. And generally speaking, it denotes regality, often serving as an authoritative marker.
Purple. Didn’t realize it could be - and mean - so many things.
Wait a second. Brandon Roy doesn’t even wear purple. Portland’s team colors are black, red, silver and white.
You’re right.
But this isn’t about the stratosphere of NBA royalty Brandon Roy orbits around today.
It’s about how he got there.
And Brandon’s legacy begins with that elegant hue.
He donned it at Garfield High School in Seattle, Washington.
He began turning heads in it:
22.3 points and 10.4 rebounds per game as a senior cemented Brandon’s second KingCo Conference MVP and helped him earn a Top 50 national recruiting ranking.
And he entered stardom in it:
As a purple-clad Washington Husky senior, Brandon carried his college squad deep into the NCAA Tournament on the strength of his 20.2 points per game.
But success wasn’t even his greatest learning tool. So take a closer look at his customized Nike Trainer 1 and see: stitched into the midsole, an “F” followed by a “T”.
Brandon missed a pair of free-throws in the high school semifinals that cost Garfield the game and ended their season. That experience still drives him to this day.
Today, he sits among the NBA’s elite. The heart and soul of his team.
But to Brandon Roy, the foundation for a legacy grinding on the precipice of championship greatness is founded in color wheels and high school shots that didn’t go in.
The lessons learned. The memories literally stitched into the kicks.
So the question is:
Where will yours begin?
Build it at NIKEiD.com
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