Zoom Kobe IV: Quickness is Lightness Video
16 January 2009
Kobe Bryant approached Nike with his biggest challenge to date: create the lightest basketball shoe in Nike's history. Oh, and make it a low top.
Sounds simple, but when ballers around the world have always trusted high tops, how could Nike's top designers convince them to go low?
Nike Creative Director Eric Avar joins Kobe to break down the design and technology behind the revolutionary Zoom Kobe IV and prove just how light, quick and supportive the shoe really is.
More on the Zoom Kobe IV
Take a look at the Carpe Diem edition »
Watch Kobe and Mike Epps battle for kicks »
Check out the Zoom Kobe IV Power Tie edition »
See Kobe Christmas collection »
Sounds simple, but when ballers around the world have always trusted high tops, how could Nike's top designers convince them to go low?
Nike Creative Director Eric Avar joins Kobe to break down the design and technology behind the revolutionary Zoom Kobe IV and prove just how light, quick and supportive the shoe really is.
More on the Zoom Kobe IV
Take a look at the Carpe Diem edition »
Watch Kobe and Mike Epps battle for kicks »
Check out the Zoom Kobe IV Power Tie edition »
See Kobe Christmas collection »
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