Featured Article
The Commitment: Exhibition Tour
01 October 2008
This summer, as members of Team USA prepare for the 2008 Olympic Games, Nike has chosen to honor their dedication with a special tribute.
For those elite few who are chosen to represent their country, commitment is not just a choice.
It’s a way of life.
In honor of that commitment, Nike has created a gallery dedicated to Team USA, chronicling their journey from the Dream Team of 1992 to the present-day squad. The exhibit, entitled The Commitment, opened in New York City on July 10, giving the public a look at the history and future of USA Basketball.
Located in a refurbished bran ...
Find out more »
Latest Article
Blogging the Journey #3: Coach K
01 October 2008
At the Starting Line: As the moment of truth approaches, Coach K writes about the heroes who inspire him to reach for the stars.
On my way out to Las Vegas for the first meeting and practice of our Olympic team, I was fortunate to be able to make a pretty amazing pit stop. My wife, daugh ...
Find out more »
Blogging the Journey #4: Coach K
01 October 2008
Ready to Win: After three long years, Team USA's dedication is finally getting put to the test. Coach K talks strategy, and why his team is ready to take home the gold.
Finally, Olympic competition has begun and it is time to discover if we have done what is necessary to close the deal, ...
Find out more »
Marvin Gaye Brings Soul to the Americ ...
01 October 2008
As the new Team USA looks forward to claiming victory in Beijing, Coach K looks back twenty-five years for new inspiration from our national anthem.
The Star Spangled Banner is played before every game to inspire the players and the fans to greatness. Coach K took a moment out of practice ...
Find out more »
The Commitment: Mobile Gallery
01 October 2008
The Commitment exhibit tells the Team USA history at a gallery in Harlem, NYC and on iPhone and iPod Touch devices around the world.
The exhibit, entitled The Commitment, opened in New York City on July 10, giving the public a look at the amazing history and bright future of USA Basketba ...
Find out more »
This Is Our Team: LeBron James
01 October 2008
At 23, LeBron has led Team USA into international battle twice. Now, with a team of dedicated veterans and superstars, his third time could be the charm.
Before LeBron James ever stepped foot on the professional hardwood, he was being called the future of the game. He was a young phenom ...
Find out more »

CHANGE REGION