Featured Article
ONE FOR THE THUMB
17 June 2010
Players battle for the honor of champion. To the victor: basketball superiority.
But defending the crown you already wear? Often times, even harder.
Long after the confetti stopped raining at The Coliseum, the 2009 NBA
Champions were rewarded accordingly. The City of Angels mobbed to
celebrate. Players added to their personal jewelry collection. Staples
got new drapes.
And then it was time to do it all over again.
The mind-numbing repetition. Early mornings double-dating with late
nights spent working on their weaknesses. Dribbling on the 82-game-long
road that is the regular season ...
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Latest Article
ALL TOGETHER NOW
15 June 2010
Celebrate. Honor. Mark and observe.
Start by looking back - peering into the highly-decorated past.
See: back-to-back scoring titles. Four seasons total with the most points scored.
Watch: the transformation from high-flying, teenage All-Star to league and NBA Finals MVP.
Fill the ...
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The Commitment: Exhibition Tour
01 October 2008
This summer, as members of Team USA prepare for the 2008 Olympic Games, Nike has chosen to honor their dedication with a special tribute.
For those elite few who are chosen to represent their country, commitment is not just a choice.
It’s a way of life.
In honor of that commitmen ...
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Blogging the Journey: Manu Ginobili
01 October 2008
What’s at Stake: He’s going with a gold medal around his neck and the hopes of an entire country on his shoulders. Manu talks about what this year’s Games mean to him.
There was an unbelievable generation of basketball players in my city, back in the ‘60s and &lsq ...
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The Competition: Dirk Nowitzki
01 October 2008
Dirk Nowitzki fought to put German basketball on the map. This year, he’s fighting for something else: the chance to put his team at the top of the winner’s podium.
Dirk Nowitzki is the standard by which all German players are measured. He’s revolutionized the role of ...
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Blogging the Journey #3: Coach K
01 October 2008
At the Starting Line: As the moment of truth approaches, Coach K writes about the heroes who inspire him to reach for the stars.
On my way out to Las Vegas for the first meeting and practice of our Olympic team, I was fortunate to be able to make a pretty amazing pit stop. My wife, daugh ...
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