The Lance Armstrong Foundation have joined forces with us to raise awareness for the global fight against cancer. From athletes and actors to cancer survivors, the “It’s About You” campaign features a series of short films that share inspirational stories of those who have been touched by someone living with cancer. While this message makes its debut alongside the Tour de France, it’s only the beginning of a much bigger fight. Lance Armstrong puts this campaign into perspective best. “This campaign is not about me. I’m just one person, and I can’t ...