LiveStrong-US

GABY GIVES LANCE TRIBUTE

gabejazzy — Thu, 30 Jul 2009 19:21:11 GMT

Meet Gaby. Gaby is an artist who dreams up his own projects, using cardboard, diet cola and anything else he can get his hands on to make a bold statement. He glues, colors, stitches, paints and mixes his way into an unusual style, reaching out beyond the canvas.

The art he creates represents his outlook on culture, music, art, and icons. So when Lance Armstrong returned to the Tour de France, Gaby took it upon himself to create a tribute piece for Lance and LIVESTRONG. Lance’s strength inspires Gaby, who was confronted with dyslexia at a very young age. Luckily, Gaby kept his hopes high and turned what he initially saw as a weakness into his biggest strength—his amazing creative talent.

Gaby wanted to use his strength to give Lance a motivational push up the last climb of stage 16 at the Tour de France. Tackling closed roads and rainy weather, Gaby finally found the perfect spot for his work. He pulled out his Lance-drawn cardboard stencil, a material Gaby is well known for, and spray-painted Lance’s face across the mountain. Then he waited, covered in paint, to snap a picture the moment Lance went riding over his own are piece.

Aside from his recent LIVESTRONG tribute in support of the fight against cancer, Gaby is currently using his art work in his own fight—one against the stereotypes people like him face every day. A project he’s currently working on, called “Dyslexcity,” is intended to stand up against what others may think about people faced with Gaby’s disability.

To learn more about Gaby or to check out more of his work and upcoming plans, visit his site, gabygabyart.com. For other projects involving art and LIVESTRONG visit STAGES09.com

LIVESTRONG: LANCE'S PROMISE

gabejazzy — Sat, 25 Jul 2009 13:45:38 GMT

At a conference in New York City, Lance Armstrong shared his reason for making his comeback to professional cycling. For Armstrong it’s all about making cancer a global health priority. It’s about the millions of people effected every year. It’s about what he can do to spread awareness by riding his bike again and sharing the Livestrong message everywhere he goes. And it’s about you.

JOIN NIKE AND LIVESTRONG FOR ESPN SPORTSCENTER

gabejazzy — Fri, 24 Jul 2009 14:51:15 GMT

As the Tour de France is winding down, join us to celebrate LIVESTRONG and the It's About You campaign.
Tune in to watch the 11PM (est) ESPN Sportscenter on Saturday, July 25th brought to you exclusively by Nike and LIVESTRONG.

FROM BARCELONA TO ANDORRA

gabejazzy — Tue, 21 Jul 2009 20:28:56 GMT

Livestrong and the Lance Armstrong Foundation hit the roads early by kicking off Stages 7 and 8 of the Tour de France with a yellow bang. The “Open Roads” chalking event took to the streets of Barcelona before the race’s start during several cycling activities that took place the weekend before. Chalk boxes were handed out encouraging passersby to draw their own messages of hope on the pavement and cheer cards were given out for people to hold as cyclists passed.

Giant yellow wristbands marked the start and finish lines of the Barcelona race itself, with other inspirational drawings in between. As the Tour de France cyclists continued to the finish line, they couldn’t miss the 453 yellow t-shirts cheering them on. Participants of the Barcelona World Cycling Record sported their dri-fit tees, with their chalk boxes and cheer cards in hand.

Then the cyclists hit the mountain roads of Andorra, shortly after the Livestrong Chalk Bot had painted the road with messages from supporters all over the world. Several Nike football and basketball athletes—JC Navarro, Sergio Busquets, Ricky Rubio, and Gerard Pique—even added their own support to the road with Livestrong chalk drawings.

Several cyclists felt so empowered by the movement that they joined in by wearing yellow on the course. Just a glimpse of this can be seen as the winner of the Stage 8 race lifted his yellow wristband across the finish line.

From everyday people to athletes, everyone in Barcelona, Andorra and everywhere in between came together for more than just a race. They came in support of the Livestrong message and the Lance Armstrong Foundation.

For more coverage, check out the photo gallery, where all Barcelona and Andorra events have been documented.

Jessica Ikenberry - STAGES 09

gabejazzy — Mon, 20 Jul 2009 19:11:34 GMT

After being approached by Lance to participate in STAGES, artist Shepard Fairey found inspiration for his piece in the story of Jessica Ikenberry, a friend and breast cancer survivor.

Meet Jessica and get a behind-the scenes look into Fairey’s studio.Learn more at Stages09.com

PARIS GOLDEN LEAGUE

gabejazzy — Mon, 20 Jul 2009 18:19:20 GMT

This past weekend sprinter Sanya Richards who is featured in the films for IT'S ABOUT YOU took part in the Paris Golden League Track and Field meet wearing a full LIVESTRONG uniform and spikes. The prestigious Golden League is part of the World Athletics Tour and consists of six athletics meetings organized by the International Amateur Athletic Foundation. Watch Sanya in her film for LIVESTRONG.

Photo - Courtesy of Universal Sports/ IAAF

PABLOVE

gabejazzy — Fri, 17 Jul 2009 21:10:17 GMT

On Saturday, June 27th, the world lost a heroic little boy by the name of Pablo Castelaz. At just 6 years old, Pablo’s magical ability to stuff his unflinching sense of courage inside an infectious smile seemed to radiate a maturity and wisdom beyond his age.

This courageous little apple didn’t fall far from the tree, however, as his father’s heart-wrenching documentation of his son’s yearlong battle with cancer via the web (appropriately titled PABLOg) successfully brought Pablo into the hearts of people all around the planet... including Lance Armstrong.

In this short film Pablo’s father, Jeff, tells of his family’s struggle to be strong, how they came to form The Pablove Foundation to honor their son’s spirit, and Lance himself honors his friend Pablo with a commemorative ride through the French Alps.

And for anyone in the LA area...
Jeff and Grady Castelaz will be throwing out the first pitch in honor of Pablo this Saturday, July 18th for LIVESTRONG Day at Dodger Stadium.

For the 7:10 game against Houston, Nike is bringing a unique LIVESTRONG experience to the city by giving out LIVESTRONG wristbands and inviting fans to chalk their messages of hope and inspiration at Center Field Gate before game time.

AMERICAN CENTURY CHAMPIONSHIP

gabejazzy — Fri, 17 Jul 2009 20:57:09 GMT

The American Century® Championship is underway in beautiful Lake Tahoe to help raise awareness and funds for LIVESTRONG® and the LIVESTRONG Global Cancer Campaign. Celebrity players include Charles Barkley, Michael Jordan, Marcus Allen, Ben Roethlisberger, Brian Baumgartner, Ray Romano, Kevin Nealon and many more.

The Championship is just one way you can support LIVESTRONG. Click here for more information on the LIVESTRONG Portfolios. Marcus Allen, Brian Baumgartner and other celebrities share what it means to live strong at the American Century Championship.

6.0 AND LIVESTRONG RIDE TOGETHER

gabejazzy — Fri, 17 Jul 2009 14:48:40 GMT

Lance Armstrong is back on his bike to spread the LIVESTRONG message of hope and to raise global awareness of cancer. And the Nike 6.0 riders are down to help get the word out: Ryan Dungey donned an entire LIVESTRONG uniform for the Motocross Nationals at RedBud in Michigan earlier in the summer. And Dennis Enarson, Garrett Reynolds, Nigel Sylvester and Mike Spinner supported Lance and his LIVESTRONG message at the Nike 6.0 BMX Open Dew Tour stop in Chicago, the highest viewed action sports tour in the world.

“The words LIVESTRONG mean something different for everyone. For me, it’s about doing what I love, persevering, and being the best I can be. I have a lot of respect for Lance, battling cancer to the end and now riding again to spread his message. That’s insane. Mad respect,” said BMX rider, Garrett Reynolds, who placed 2nd in the Dew Tour Park finals on Saturday, June 27th amongst thousands of fans in Chicago’s Grant Park.

Lance is currently competing in the Tour de France, spreading his message of hope, and he's asking people around the world to get involved. The Nike 6.0 riders as well as other global Nike athletes are joining forces to support LIVESTRONG this summer by wearing yellow to raise awareness, fund research and end the stigma against cancer that many survivors face.

So from 6.0 and LIVESTRONG, we encourage you to support the fight against cancer.

RYAN DUNGEY TEAMS UP WITH LIVESTRONG

gabejazzy — Fri, 17 Jul 2009 14:43:09 GMT

Nike 6.0 moto man, Ryan Dungey supported LIVESTRONG and cancer awareness this past weekend at the Motocross Nationals at RedBud in Michigan. As Lance will ride again at the Tour de France this month, Dungey, in collaboration with Fox Racing, has created a head-to-toe LIVESTRONG inspired uniform to help Lance tell the LIVESTRONG message and raise global cancer awareness.

“Lance Armstrong has always been a hero of mine. I have a lot of respect for Lance’s perseverence and his commitment to cycling and the LIVESTRONG cause,” said Dungey. “ I am honored to have the opportunity to support Livestrong and use my
talents to help Lance spread his message of cancer awareness."

Dungey’s yellow jersey will tie back to Lance and cycling and a custom embroidered LIVESTRONG seat patch will provide visuals on his pants in honor of his childhood idol’s fight to find a cure. The LIVESTRONG message of “Hope Rides Again” is scrolled across Dungey’s helmet. Since 2004, the Lance Armstrong Foundation has raised millions to help fight cancer. It started with the yellow LIVESTRONG wristbands and continues with the LIVESTRONG collection of footwear and apparel.

PITCHING IN

gabejazzy — Thu, 16 Jul 2009 17:46:43 GMT

Boston pitcher and cancer survivor Jon Lester has joined the ranks of other Nike athletes in supporting LIVESTRONG and the global fight against cancer this summer. All this month, Jon will be sporting a special black glove and matching pair of cleats, complete with yellow lacing, the LIVESTRONG logo and the All Star’s unique signature.

THE CHALK OF THE TOWN

gabejazzy — Thu, 16 Jul 2009 16:07:35 GMT

Attention LIVESTRONG supporters in the New York City area, chalk this event on your calendar:

On Sunday, July 19th at Herald Square (Broadway between 34th & 35th) there’s a great event happening in conjunction with Macy’s, and we’d love for you to be a part of it.

Look for the yellow chalk box towers at the two ends of the square—staffed by LIVESTRONG Yellow Team ambassadors to help you partake in the festivities.

Not only that, but keep your eye out for a chalk artist rendering directly in front of Macy’s, free chalk to write your own personal message of hope and inspiration, and a bunch of Nike LIVESTRONG apparel to wear and help keep the global fight against cancer going strong.

Hope to see you there.

NIKE PREFONTAINE CLASSIC

gabejazzy — Thu, 16 Jul 2009 15:30:19 GMT

Watch the latest LIVESTRONG film about the Prefontaine Classic, a premier track and field event where, this year, the runners supported LIVESTRONG.

SUE BIRD LIVES STRONG

gabejazzy — Thu, 09 Jul 2009 21:14:40 GMT

Another Nike athlete will join the LIVESTRONG army tonight in support of cancer awareness this summer. As Lance continues to make a difference by riding again at the Tour de France, WNBA'sSue Bird will do her own part. She’ll be sporting a special pair of LIVESTRONG Nike Zoom Soldier III kicks during the game.

Sue’s efforts are part of the “It’s About You” campaign, featuring Lance Armstrong, other world-class athletes, celebrities and cancer survivors, with a call-to-action to join the global fight against cancer. The message is being shared through inspirational cancer stories in the form of a TV commercial and a collection of digital short films—including one debuting today that features Sue. In addition, the LIVESTRONG campaign has tapped into new social networking elements to help ignite support, along with dozens of LIVESTRONG city and sporting events across the United States and in France.

Be sure to use wearyellow.com as your source for full coverage of this ongoing campaign and all upcoming events.

NIKE GOLFERS WEAR YELLOW

gabejazzy — Thu, 09 Jul 2009 15:28:10 GMT

Lance is set to ride again this summer at the Tour de France with a new goal in mind, to share the LIVESTRONG message with everyone, everywhere. In the same way, many athletes, celebrities, and people around the world are joining Lance in support of LIVESTRONG and cancer awareness.

Several Nike golfers sported golf bags as their LIVESTRONG “bikes” this summer, as they wore yellow on the field in support for the Lance Armstrong Foundation. Check out the Nike LIVESTRONG golf bag at the PGA and LPGA tour events.

Each player signed his or her LIVESTRONG golf bag, which will be auctioned off at a later date. All proceeds will go to the Lance Armstrong Foundation.

Since 2004, Nike has helped the Lance Armstrong Foundation raise over $80 million in the fight against cancer. What started as a yellow wristband continues today with the LIVESTRONG collection of footwear and apparel. Nike encourages everyone to use products like these to help increase awareness every day of wearyellow.com.