Livestrong News
HOPE RIDES AGAIN IN FRANCE, AND CHICAGO
06 July 2009
The first of many LIVESTRONG “Chalking” events happened this past Saturday, July 4th on the streets of Chicago, coinciding with Lance Armstrong’s return to cycling. The “Open Roads” event took place by Grant Park, where Michigan Ave meets Columbus, and encouraged participants to join Lance and his “Hope Rides Again” message. The corridor to the park doubled as the main entrance to the infamous Taste of Chicago. “Open Roads” began with the Taste of Chicago at 11am and lasted until the crowd and the chalk supply were officially gone by 4pm.
About 100,000 people saw the “Hope Rides Again” sidewalk chalk messaging, with many passersby sharing and expressing their own messages of hope. In addition, a local Chicago artist created an installation for the event. Jeff Zimmerman, best known for his annual Chicago Marathon mural, interpreted the “It’s About You” campaign and the “Hope Rides Again” messaging with a themed mural of yellow chalk.
Check out a few images for yourself and see how you can get involved in future LIVESTRONG “Chalking” events to help turn hope into action.
06 July 2009
The first of many LIVESTRONG “Chalking” events happened this past Saturday, July 4th on the streets of Chicago, coinciding with Lance Armstrong’s return to cycling. The “Open Roads” event took place by Grant Park, where Michigan Ave meets Columbus, and encouraged participants to join Lance and his “Hope Rides Again” message. The corridor to the park doubled as the main entrance to the infamous Taste of Chicago. “Open Roads” began with the Taste of Chicago at 11am and lasted until the crowd and the chalk supply were officially gone by 4pm.
About 100,000 people saw the “Hope Rides Again” sidewalk chalk messaging, with many passersby sharing and expressing their own messages of hope. In addition, a local Chicago artist created an installation for the event. Jeff Zimmerman, best known for his annual Chicago Marathon mural, interpreted the “It’s About You” campaign and the “Hope Rides Again” messaging with a themed mural of yellow chalk.
Check out a few images for yourself and see how you can get involved in future LIVESTRONG “Chalking” events to help turn hope into action.
About 100,000 people saw the “Hope Rides Again” sidewalk chalk messaging, with many passersby sharing and expressing their own messages of hope. In addition, a local Chicago artist created an installation for the event. Jeff Zimmerman, best known for his annual Chicago Marathon mural, interpreted the “It’s About You” campaign and the “Hope Rides Again” messaging with a themed mural of yellow chalk.
Check out a few images for yourself and see how you can get involved in future LIVESTRONG “Chalking” events to help turn hope into action.
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