Write your message of hope or inspiration on the course at the Tour de France. Simply send us a text message or tell us online what you’re doing to make a difference or why you live strong. This message will then be sent to the “Chalkbot,” a custom-made vehicle that will travel the Tour de France and spray these yellow chalk messages before the tour riders hit the road each day.
Once messages are printed, each user will receive a link to a picture that shows their message printed on the course, along with the exact GPS coordinates of its location.
Don’t miss out. During the 2009 Tour de France, the Nike LIVE*STRONG* Chalkbot will chalk close to 100,000 messages of courage, hope and action. If you want to share your message, text LIVESTRONG followed by your message to 36453.