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BLOG NEWS
08.25.08
VeeV, the exclusive spirit sponsor of the Nike+ Human Race 10K Club Run LA VIP Lounge
Brazil’s best kept secret is out of the bag. Brazil has always been known for beautiful women, beaches and rainforests. But now Brazil is being recognized for their best kept secret, the Açaí berry. Located deep in the core of the Brazilian rain forest, this exotic fruit has making headlines all around the globe for its unique taste and health benefits.

Dubbed as the “#1 superfood” by Oprah, the açaí berry has rapidly become recognized as one of the most nutritious and powerful foods in the world. It contains 57% more antioxidants than pomegranates or blueberries, and 30 times more heart-healthy antioxidants than red wine. The Today Show hailed Açaí as “the hottest thing in food right now”, and The Washington Post called it “the new pomegranate”. This unique berry is now the rage amongst Hollywood’s elite.

While on a surfing trip in Brazil, Courtney & Carter Reum discovered açaí and immediately became inspired to introduce this exotic fruit to the spirits world. They began developing a liqueur that fuses açaí with all-natural ingredients and column distilled base wheat spirit. The brothers, Chicago natives, combined their personal philosophies and passions to find a niche in the spirits marketplace for the eco-friendly liqueur and subsequently launched VeeV, the World’s First Açaí Spirit™, in May 2007.

Striking the perfect balance between Açaí, citrus flavors and alcohol, VeeV is a 60 proof liqueur that mixes like vodka with a smoother finish. It's refreshing simply chilled neat, on the rocks with a splash of soda and lime, or in one of VeeV’s many signature cocktails.

VeeV has not only taken Hollywood’s nightlife scene by storm, but has recently become the newest accessory to wear by day. Dried açaí beads, known as “VeeV Beads” have become the newest must have bracelet of the season, worn by some of Tinseltown’s elite- Adrien Grenier, Anna Faris, Gisele Bundchen, Sting and Cameron Diaz.

Additionally, VeeV is committed to preservation of the Brazilian Rainforest and betterment of the environment. The company donates $1 from every bottle sold to The Sustainable Açaí Project, which VeeV partners on with Sambazon to ensure sustainable and socially responsible harvesting of açaí.

VeeV founders Courtney and Carter Reum, former investment bankers, left Wall Street in the summer of 2006 to start a venture that was equal parts entrepreneurial, progressive and meaningful. In that spirit, the company conducts regular “VeeV Green Audits” to ensure implementation of the most updated eco-friendly business activities and production methods and is the first and only spirits company in the United States to be certified carbon neutral. VeeV’s distiller, Distilled Resources, is the only one in America to receive no less than 25% of its power through renewable wind generation, and VeeV’s 4-column fractional distillation process uses 200% less energy than a traditional pot still. When combining the unique taste of the açaí berry with the progressiveness of the organization, it’s easy to see why VeeV is truly A Better Way to Drink™.

VeeV is a proud sponsor of the Nike+ Human Race 10K Los Angeles Club Run VIP Lounge.