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BLOG NEWS
08.14.08
GROUP OF HISPANIC WOMEN RUN NIKE+ HUMAN RACE AUSTIN
On Tuesday evenings, the local Hispanic women’s group Con Mi Madre are training for the Nike+ Human race and setting an example for young Hispanic women around the globe. The women of Con Mi MADRE (“Mothers And Daughters Raising Expectations”) are training for the race with the help of Nike.

Con Mi MADRE, started by the Junior League of Austin in 1992, is a group of young Hispanic females and their mothers, who are committed to achieving higher education, placing great emphasis on the importance of strong female role models at home. These young women are brought into the program in the 6th grade and stay with it until they graduate high school and head off to college. This program equips these young women with the tools and training they need to be strong, educated women, and their mothers play an equally important role in developing an environment for success.

“Health and fitness is not a traditional focus of the Con Mi MADRE program,” said Executive Director, Sandy Alcala. “However, Hispanic females as a demographic are highly prone to obesity and diabetes, and this is such a great way for us to help these women establish an understanding of healthy living, very early on.”

The group of Hispanic mothers and young women are eager to participate in the Nike+ Human Race to achieve their health and fitness goals. “This notion of incorporating health and fitness through the Nike+ training runs has also created an amazing support group for the mothers that we work with,” said Alcala. “They are able to socialize and share insights on what they are doing with their young daughters to promote their health and well-being.”

The mothers and daughters of Con Mi MADRE meet every Tuesday evening at Nike’s Guero’s training run and are looking forward to running with the world on 8-31-08. Through Nike+ system, provided by Nike, these women’s have been able to set their goals while getting educated on the latest running technology as well.
“We opened the Nike+ systems and were so excited. This is so much more than the act of getting fit,” said Sandy. “We are tracking our fitness progress; setting goals and watching our girls achieve them.”

Join the mothers and young women of Con Mi MADRE to train and run on 8-31-08. If you haven’t already signed up for the Nike+ Human Race, don’t wait any longer. Sign up before sell-out at nikeplus, and watch out for the Con Mi MADRE mothers and daughters on race day…they’re training hard!