Starbucks Partners with Nike to Race the World in the Nike+ Human Race
Starbucks is partnering with Nike as an official race partner of the Nike+ Human Race – a unique global 10K race that will be the world’s largest one-day running event on August 31, 2008. The Nike+ Human Race will engage runners in 26 cities around the world (including five cities in the U.S.) and wherever they are through Nike+. Participants will be able to run for a worthy cause and support the three official Nike+ Human Race charitable partners: the Lance Armstrong Foundation – uniting people in the fight against cancer; WWF - the global conservation organization addressing the causes and impacts of climate change; and the UN refugee agency's ninemillion.org campaign – bringing sport and education to refugee youth.
Serving as a community center for race participants in New York, Los Angeles, Austin, Chicago and Portland, Oregon and those who choose to run where they are using Nike+, all runners are encouraged to get their running shoes on and sprint to Starbucks for advice, tips and guidance on their running routine. In addition to providing a support group, the weekly training sessions and in-store activities include:
Training for the race begins on Monday, June 23, 2008. Weekly training sessions and runners will be encouraged to utilize their local Starbucks store as a meeting place for their daily running regimen.
The Human Race will take place in 5 U.S. Cities: New York, Los Angeles, Austin, Chicago and Portland, Oregon. Runners can also participate wherever they are by logging into nikeplus.com. With the help of Nike+ and the Nike+ SportBand, every city and every road can become a race-day course.
Serving as a community center for race participants in New York, Los Angeles, Austin, Chicago and Portland, Oregon and those who choose to run where they are using Nike+, all runners are encouraged to get their running shoes on and sprint to Starbucks for advice, tips and guidance on their running routine. In addition to providing a support group, the weekly training sessions and in-store activities include:
- Tips and training schedule to participants from the voice of Nike trainer
- New and nutritious food and beverage samples before and after weekly runs to inspire customers to achieve a healthy, balanced life
- Running Music Mix for extra motivation on your runs. By visiting the i-Tunes page on starbucks.com, runners can upload the mix onto their individual mp3 players
- Maps, water station and race subsidy to allow your legs to do the leg-work while making your mind at ease
Training for the race begins on Monday, June 23, 2008. Weekly training sessions and runners will be encouraged to utilize their local Starbucks store as a meeting place for their daily running regimen.
The Human Race will take place in 5 U.S. Cities: New York, Los Angeles, Austin, Chicago and Portland, Oregon. Runners can also participate wherever they are by logging into nikeplus.com. With the help of Nike+ and the Nike+ SportBand, every city and every road can become a race-day course.
