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More Than A Game: London

October 30 2009
Over the summer LeBron James went on a worldwide tour to promote his movie, More Than A Game, and the bigger message that for those who play, basketball is more than a game. It’s an identity, a means of personal expression. It’s a way of life. And when we recognize the value of the game beyond the confines of the court, we do more than improve our game; we improve our world. In London, Sport Action Zone, in partnership with Nike and the NBA, will provide a new basketball legacy program offering facilities, training, coaching and opportunities for young people across the capital. Play your ...

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