More Than A Game: London
October 30 2009
Over the summer LeBron James went on a worldwide tour to promote his movie, More Than A Game, and the bigger message that for those who play, basketball is more than a game. It’s an identity, a means of personal expression. It’s a way of life. And when we recognize the value of the game beyond the confines of the court, we do more than improve our game; we improve our world.
In London, Sport Action Zone, in partnership with Nike and the NBA, will provide a new basketball legacy program offering facilities, training, coaching and opportunities for young people across the capital.
Play your ...
More Than A Game
August 28 2009
LeBron James is on the move, touring the globe with his new documentary, More Than A Game. The movie follows LeBron and his teammates, the "Fab Five," from a rundown inner-city gym to the national high school championship with St Vincent- St Mary's. And as the title indicates, it's about mo ...
Beijing Breakthrough Games Bball Finals
April 09 2009
Last fall, over 50,000 players participated in the first basketball league for migrant youth in seven major Chinese cities. Training and trials were conducted at 180 schools, with the help of 240 volunteers from nearby universities. This basketball league is part of the Migrant Kids Sports P ...
New Basketball Court in Detroit
April 06 2009
If you've opened the sports page, stood by a water cooler or turned on a TV in the past few days, you know that the Final Four weekend and March Madness will come to a close tonight with either North Caroline or Michigan State cutting down the nets while confetti and champagne rain down.
Bu ...