Today at Niketown London, NIKE President and CEO Mark Parker, Bono and Didier Drogba, arguably the world's best striker, came together to launch a partnership between Nike and (RED)™. NIKE and (RED) together will leverage the power of the sport to fight HIV/AIDS in Africa. The idea is simple: Educate + Medicate How it works You purchase (NIKE)RED laces. Nike contribute 100% of the profits from the sale to The Global Fund and to football-based programs that help fight AIDS in Africa. Funds are received by programs like Grassroots Soccer, which uses football as a framework to teach y ...