More Than A Game: London

NikeGamechangers — Fri, 30 Oct 2009 18:45:22 GMT

Over the summer LeBron James went on a worldwide tour to promote his movie, More Than A Game, and the bigger message that for those who play, basketball is more than a game. It’s an identity, a means of personal expression. It’s a  way of life. And when we recognize the value of the game beyond the confines of the court, we do more than improve our game; we improve our world.

In London, Sport Action Zone, in partnership with Nike and the NBA, will provide a new basketball legacy program offering facilities, training, coaching and opportunities for young people across the capital.

Play your part in this hugely exciting project: Play, Volunteer, Donate.

More Than A Game

NikeGamechangers — Fri, 28 Aug 2009 15:26:21 GMT

LeBron James is on the move, touring the globe with his new documentary, More Than A Game. The movie follows LeBron and his teammates, the "Fab Five," from a rundown inner-city gym to the national high school championship with St Vincent- St Mary's. And as the title indicates, it's about more than basketball; it's about the friends, the challenges and the opportunities that took them out of Akron and onto the world stage alongside James.

And just as the movie is about more than basketball, the tour is about more than the movie. At every stop on the tour Nike Basketball is helping to bring the game of basketball to communities. In DC Nike Basketball helped refurbish the Barry Farms main court at Rucker Park, where the area's top talent can often be seen, showing off their skills.

At the press conference, DC's Mayor Fenty announced that the city would match Nike Basketball's investment and refurbish the entire park. A good day for DC. A good day for basketball.

Follow LeBron's every move on Nike Basketball

And find ways to be a Gamechanger in your community at: http://volunteer.Up2Us.org/

Photo Credit: Vikrum Aiyer for the Executive Office of the Mayor

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More Than A Game: London

More Than A Game