Kickz, the groundbreaking football project aimed at engaging young people in some of the most disadvantaged areas of the UK, has received a big time award for its work. It scooped the Community Programme Award at the Sport Industry Awards 2009, held recently in Central London.

“Football clubs have a crucial role to play in their communities and Kickz is perhaps the best example of the positive impact a club can have. The Premier League is at the heart of Kickz; bringing not just the resources to help deliver it, but also the commitment of our clubs and their players who are crucial in encouraging young people to become part of the project”

• Richard Scudamore, Chief Executive of the Premier League

Not only does Kickz give athletes (generally aged 12-18) the chance to play quality football and other sports, it also offers them an opportunity to volunteer in their community, learn to coach and officiate in the game and in many cases gain employment in the clubs themselves. At the same time, it's breaking down barriers between the police and young people, reducing crime and anti-social behaviour and encouraging them to think about serious social issues such as the dangers of being involved in gang activity, carrying guns and knives or alcohol and drug abuse.

Nike has offered support to Kickz through integrating Nike Football initiatives into the programme. The latest development has been on the delivery of the legacy following the successful Nike 5 campaign. Both programs look to provide young urban footballers a platform to demonstrate their skills and abilities in a positive environment.

Kickz is a Premier League, Football Foundation and Metropolitan Police project. Check them here