This is the age of compromise.
Fatty food that tastes great or healthy food that tastes like crap.
Experience or change.
Career or motherhood.
The space, comfort, luxury and straight-up blingness of a souped-up Escalade or the quiet efficiency of a Toyota Prius.
It just seems like we can't have it all.
And this is most apparent when we're talking about the future of the earth.
Scarce resources, by their very definition, are trade offs.
So, reducing CO2 emissions has the effect of restricting production.
Limiting oil exploration in the US increases our dependence on foreign oil (at least in the short term).
Bottled water here means less potable water elsewhere.
And any relief seems to come at the margins — with promises to conserve, to decrease, to limit.

What if there was another way?
A path without compromise.
A closed loop system with no waste and no negative environmental externalities.
A system that feeds on itself instead of the environment.
Where performance, innovation and sustainability could mutually reinforce each other.
Where anything and everything can be recycled into something just as desirable.
Where you could have your cake and eat it too.
This is the vision of Nike Considered.
When the best athletic footwear, apparel, equipment and facilities on the planet are continually made from the best athletic footwear, apparel, equipment and facilities on the planet, we are all winners.